FedEx report Essay

3840 Words 16 Pages
Introduction 2
1.0 Measurements of success 2
2.0 Reasons underpinning FedEx Corporation’s success 4
2.1 Strong Brand Image 4
2.2 Employee Service and Customer-oriented 4
2.3 The innovation technology 4
2.4 Innovative Culture 5
2.5 Strong Infrastructure 5
2.6 Large customer base and customer loyalty 6
3.0 Strategy Capability 6
3.1 Value chain 6
3.2 VRIN framework 9
3.2.1 Value: 9
3.2.2 Rarity: 9
3.2.3 Inimitability: 10
3.2.4Non-substitutability: 10
4.0 International Strategy 11
5.0 Leadership of FedEx Corporation 13
5.1 Leadership 13
5.2 Management: 14
5.2.1 Top Management 14
5.2.2 Middle Management 14
5.2.3 First-line Management 14
6.0 The Difficulties of Remaining Successful 15
6.1 External factors 15
6.2 Internal factors 15
6.3
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FedEx Corporation’s success largely relies on a large fleet of automobiles and employees, which consists of a strong infrastructure. It owns more than 280,000 workforce worldwide, as well as 375 airports, 684 aircrafts served worldwide and more than 80,000 vehicles and is pervasive in more than 220 countries in the world (Jack W. Plunkett 2007). They guarantee their package delivery is arrived on time as the customer demands.
2.6 Large customer base and customer loyalty
The advanced technology gives the support of package tracking information for customers. From the customer perspective, the FedEx Corporation is differentiated in that the customers would pay more for its higher quality services. So compared to other competitors, FedEx finds it easier to create a customer base and loyalty. They provide a superior customer service compared to its competitors, offering a money back guarantee and collecting the packages from the client’s house.

3.0 Strategy Capability
3.1 Value chain
Value chain describes the different activities that can produce a product and service within a company (Johnson,G at el. 2011). This part will identify organisational capabilities based upon the value chain analysis. Porter (1985) thinks that the value chain within an organisation can be divided into two major business categories: primary activities and support activities.

Figure 3. The Value Chain Source: Porter(1985)

FedEx is a leader in their transportation

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