Fedex Corporation Strategic Management Project Essay

12423 Words May 12th, 2012 50 Pages
FedEx Corporation
Strategic Management Project

Prepared for:
DR. Robert Ch. Wood
BUSINESS 189 – Strategic Management

Prepared by:
SAN JOSE CONSULTING GROUP:
Billy CRANE
Brad LANDTHORN
Bob MIRI
Jeremy RELPH
Chris SANCHEZ
Andrea VERNEROVA

December 9, 2003

TABLE OF CONTENTS

EXECUTIVE SUMMARY ……………………………………………………………… 3-5
Chapter I: HISTORY ……………………………………………………………… 6 -9
Chapter II: EXTERNAL ANALYSIS ……………………………………………….9-15 A. Industry Life Cycle B. Industry Dynamics C. Porter’s Five Forces D. Global Competition E. National Context F. Opportunities and Threats
Chapter III: INTERNAL ANALYSIS
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“Lieutenant,” the sergeant told Smith, “there’s only three things you gotta remember: shoot, move, and communicate.”(Fortune, Nov. 1997) Some thirty plus years later, and at the helm of one the shipping industry’s largest competitors, Smith has utilized that same tactical advice in the business world. His maneuvering of FedEx has incorporated an aggressive shooting strategy as the company has emerged into numerous shipping regions around the world such as Asia, and furthermore, FedEx continuously has been pursuing and developing a solid foundation and infrastructure for the company and its future. One example is the addition of a new hub in the Philippines, at Subic Bay. His movement has guided the company to innovate its products and develop with the needs of its customers. Finally, the use of communication has emerged as one of the company’s greatest competencies, not only with customers, but internally as well. “FedEx has always been a technology trailblazer, and the success of fedex.com is testament to that.” The company was one of the first to harness the power of the Internet, launching its Web site in 1994 with a bold new package tracking application one of the first true corporate Web services. Soon after, FedEx became the first transportation company with Web site features

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