FedEx
A Case Study of Organizational Excellence
A report submitted to
Instructor: Prof. Pradyumana Khokle
Academic Associate: (insert name)
In partial fulfilment of requirements of the course
Understanding People and Organizations
On July 7, 2015
By
Group E-7
Section E
INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD
TABLE OF CONTENTS
INTRODUCTION 3
ORGANIZATION’S EXTERNAL ENVIRONMENT 3
TECHNOLOGY 4
STRATEGY 4
PEOPLE IN ORGANIZATION 5
REFERENCES 6
INTRODUCTION
FedEx was incorporated in 1971, with the mission to provide high-value added logistics, transport and related business services and in return producing financial returns for its shareowners [1]. Since its inception, its services have extended to around 220 countries …show more content…
They encompass consumer needs, the size of market and literacy and tech-savviness of the target audience. Bigger markets like India and China have been targeted by all the major players in this sector. Factors like the general trust-level of consumers also matters; for example Indian consumers in smaller towns would still prefer a government-operated service even though FedEx/Blue Dart might be a better option. Literacy impacts the market penetration of FedEx since they offer many internet-based services which will be more successful in markets having greater …show more content…
They act as analysers by keeping a track on the businesses of UPS, DHL and other small competitors. They compete with them predominantly on prices. They analyse their businesses and performance, keep a hold of their major acquisitions and investigate the areas in which the organization can improvise.
2) Independent operations
Even though FedEx works collectively when they compete with competitors, they still carry out their operations in the respective markets independently, believing that the people working in those markets would know their customers best. In this way they try to reach out their customer base on an individual basis. They act as Differentiated Defenders who aim at providing best quality services to the people by developing independent networks.
3) Style of
A Case Study of Organizational Excellence
A report submitted to
Instructor: Prof. Pradyumana Khokle
Academic Associate: (insert name)
In partial fulfilment of requirements of the course
Understanding People and Organizations
On July 7, 2015
By
Group E-7
Section E
INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD
TABLE OF CONTENTS
INTRODUCTION 3
ORGANIZATION’S EXTERNAL ENVIRONMENT 3
TECHNOLOGY 4
STRATEGY 4
PEOPLE IN ORGANIZATION 5
REFERENCES 6
INTRODUCTION
FedEx was incorporated in 1971, with the mission to provide high-value added logistics, transport and related business services and in return producing financial returns for its shareowners [1]. Since its inception, its services have extended to around 220 countries …show more content…
They encompass consumer needs, the size of market and literacy and tech-savviness of the target audience. Bigger markets like India and China have been targeted by all the major players in this sector. Factors like the general trust-level of consumers also matters; for example Indian consumers in smaller towns would still prefer a government-operated service even though FedEx/Blue Dart might be a better option. Literacy impacts the market penetration of FedEx since they offer many internet-based services which will be more successful in markets having greater …show more content…
They act as analysers by keeping a track on the businesses of UPS, DHL and other small competitors. They compete with them predominantly on prices. They analyse their businesses and performance, keep a hold of their major acquisitions and investigate the areas in which the organization can improvise.
2) Independent operations
Even though FedEx works collectively when they compete with competitors, they still carry out their operations in the respective markets independently, believing that the people working in those markets would know their customers best. In this way they try to reach out their customer base on an individual basis. They act as Differentiated Defenders who aim at providing best quality services to the people by developing independent networks.
3) Style of