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The re-organisation taken place in FedEx has totally redesigned its business processes around the Web. Most of its shipments are ordered, tracked, and managed via the Internet.
In the new economy, FedEx need to consider its growth potential with respect to any investment opportunity, yet assessing that potential has never been more difficult. The post-dotcom era foresee that only those who focus on the customer and on creating new customer value proposition can succeed. In this new world, e-business is a must to be incorporated in the organization in order to create value previously unimaginable by the old corporation.
The challenge is now on the phrase e-business. How is FedEx going to incorporate the e-business solution in the whole organisation, but remain focus in resolving its fundamental customer value proposition, thus outbeat its competitors namely UPS, DHL, and TNT, in addition to post office organizations around the globe.
STATEMENT OF THE PROBLEM
FedEx need to choose the economy it wishes to be part of whether or not it is the conventional economy, dot.com era, or new economy, depending on the business model it embraces to create customer value and shareholder …show more content…
E-VOLUTION This is to create a value proposition that delivers against the customer needs. The customer in this aspect including the company's own employees. In FedEx, they incorporated the PSP (People, Service, Profit) culture through out the organisation. PSP culture simply means that FedEx puts its people (employees) first in everything it does, and as a result, FedEx employees put the customer first in everything they do.
3. E-STRATEGY This means architecting an e-business, redesigning it to meet the functionality of our organization, thus it is far more than the reengineering of our business processes. In the net-enhanced e-business strategy, we talk about net-enhanced yield management, net-enhanced life cycle value management, net-enhanced asset leverage and net-enhanced service. For yield management to be most effective, FedEx people need to be able to communicate their offers to customer in real time.
4. E-SYNCHRONIZATION External synchronization facilitates seamless customer experiences whereby internal synchronization facilitates seamless learning by allowing customer knowledge to be stored and accessed across organizational silos. The FedEx phylosophy is to retain customer for life. In the e-business context, this means to outline a thorough CRM tools for the streamlining of e-business process from the customer's
In the new economy, FedEx need to consider its growth potential with respect to any investment opportunity, yet assessing that potential has never been more difficult. The post-dotcom era foresee that only those who focus on the customer and on creating new customer value proposition can succeed. In this new world, e-business is a must to be incorporated in the organization in order to create value previously unimaginable by the old corporation.
The challenge is now on the phrase e-business. How is FedEx going to incorporate the e-business solution in the whole organisation, but remain focus in resolving its fundamental customer value proposition, thus outbeat its competitors namely UPS, DHL, and TNT, in addition to post office organizations around the globe.
STATEMENT OF THE PROBLEM
FedEx need to choose the economy it wishes to be part of whether or not it is the conventional economy, dot.com era, or new economy, depending on the business model it embraces to create customer value and shareholder …show more content…
E-VOLUTION This is to create a value proposition that delivers against the customer needs. The customer in this aspect including the company's own employees. In FedEx, they incorporated the PSP (People, Service, Profit) culture through out the organisation. PSP culture simply means that FedEx puts its people (employees) first in everything it does, and as a result, FedEx employees put the customer first in everything they do.
3. E-STRATEGY This means architecting an e-business, redesigning it to meet the functionality of our organization, thus it is far more than the reengineering of our business processes. In the net-enhanced e-business strategy, we talk about net-enhanced yield management, net-enhanced life cycle value management, net-enhanced asset leverage and net-enhanced service. For yield management to be most effective, FedEx people need to be able to communicate their offers to customer in real time.
4. E-SYNCHRONIZATION External synchronization facilitates seamless customer experiences whereby internal synchronization facilitates seamless learning by allowing customer knowledge to be stored and accessed across organizational silos. The FedEx phylosophy is to retain customer for life. In the e-business context, this means to outline a thorough CRM tools for the streamlining of e-business process from the customer's