Essay on Feasibility Study

2516 Words Oct 19th, 2015 11 Pages
FEASIBILITY STUDY TEMPLATE
This Feasibility Study Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project
Management Docs official website at: www.ProjectManagementDocs.com FEASIBILITY STUDY

COMPANY NAME
STREET ADDRESS
CITY, STATE ZIP CODE

DATE

Feasibility Study Template www.ProjectManagementDocs.com TABLE OF CONTENTS
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EXECUTIVE SUMMARY .......................................................................................................... 2
DESCRIPTION OF PRODUCTS AND SERVICES
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Alan’s Best Chocolates (ABC) is a leader in the sales of chocolates and confections throughout the United States. ABC’s products are sold from 50 stores throughout the country and maintain a reputation for superior taste and quality. While ABC’s sales have grown over the past 10 years, the rate of growth has slowed significantly. One key factor for this slowing growth rate is the shift in the marketplace to purchasing chocolates and confections online. While ABC maintains a web site, it is not capable of hosting an ecommerce platform for online sales. ABC’s sales occur only in its brick and mortar facilities and the company is losing potential customers to competitors who provide online sales. The chocolate and confections marketplace is healthy and shows a continued growth trajectory over the next five to ten years. ABC is in a position to capitalize on this online marketplace by leveraging existing technologies, industry best practices, and an aggressive marketing and sales campaign to ramp up the company’s growth projections for the foreseeable future.

2. DESCRIPTION OF PRODUCTS AND SERVICES
This section provides a high level description of the products and/or services which are being considered as past of the feasibility study. The purpose of this section is to provide detailed descriptions of exactly what the organization is considering so this information can be applied to the

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