Fear is an unpleasant emotion caused by the belief that someone or something is dangerous. In 1964 a political campaign called the “The Daisy Girl ” was launched by Lyndon B. Johnson showing a two-year old in a meadow picking flower petals and counting down. At the end of the countdown the voice is replaced with an older man counting for a missile launch. The little girl then looks up at the sky and the screen zooms to her eye, when the counting reaches zero the eye is replaced with a nuclear bomb going off and Johnson's voice stating these are the stakes for letting Barry Goldwater win the election. Fear is a tool of manipulation that is especially effective in persuading voters for a campaign.
Johnson uses fear to win the election by using
Johnson uses fear to win the election by using