Fbx Case Study

846 Words 4 Pages
FBCx, known scientifically as alpha-cyclodextrin (-CD) is a pill containing a fat eating fiber. It has been marketed as an effective weight loss tool because the dietary fiber -CD has been deemed a powerful fat burning agent. By binding onto bad fats, it claims to be capable of eliminating nine times its weight in fat. In terms of calories, FBCx can remove up to five-hundred calories of fat per day. Chiefly because of its potentially high fat burning capabilities, it has been recommended that the pill be taken following the consumption of large, unhealthy meals. By consuming the recommended dose of two grams, the consumer can reverse the harmful effects of fat by excreting it out of the body. Dr. Oz, a talk show host known for giving non-scientific …show more content…
Therefore, on his show, Dr. Oz appropriately targeted those individuals carrying historical fat; a term he defined as tangible fat that has been present longer than most friendships. More specifically, the people he brought up onto the stage to discuss the benefits of FBCx were mothers of multiple children. Therefore, the intended audience for FBCx were mothers who have put on and subsequently, kept the excess weight gained during childbirth. By arming themselves with FBCx, Dr. Oz ensured that these mothers would be adequately equipped to be victorious over their weight loss …show more content…
The study has proven that FBCx induces weight loss. Despite this finding, the research does not support Dr. Oz’s absurd claims of FBCx being a potent fat shedding drug. FBCx is portrayed as a powerful drug that nullifies the harmful effects induced by unhealthy foods by preventing fat absorption. Consequently, the consumer can supposedly burn, or excrete up to 500 calories per day providing the basis for weight loss. Results from studies done on FBCx are being manipulated into making the nutritional supplement more attractive to viewers. FBCx primarily functions to lower total cholesterol levels. Although there is weight loss, it occurs at a rate which is insignificant when compared to alternative methods. Therefore, FBCx should not be marketed as a powerful weight loss solution, but instead a drug to manage and reduce cholesterol levels. Information on both the level of weight loss coupled with its capability of attenuating cholesterol levels should be included in future

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