Each group was split into three subgroups , only read the passage , read the passage then watched the video , and watch the video and then read the passage . After reading and watching the incident between Justin Timberlake and Janet Jackson the participants had to answer , who was to blame and how much the blamed owed . The results of the third study matched the results of the first two studies and found that participants who read the agentive passage blamed Justin Timberlake and thought he should pay a high fine in all three subgroups . This indicates that language has a greater impact than visual senses on how people perceive blame and punishment . The researchers included the visual aspect in this study because in real life situations are viewed first and then presented in the linguistic form . The researchers conclude that linguistic framing effects decisions . Specifically , the agentive language will elicit more blame and a higher ranking of punishment then non-agentive language . The subtle difference can have severe consequences , especially in legal situations
Each group was split into three subgroups , only read the passage , read the passage then watched the video , and watch the video and then read the passage . After reading and watching the incident between Justin Timberlake and Janet Jackson the participants had to answer , who was to blame and how much the blamed owed . The results of the third study matched the results of the first two studies and found that participants who read the agentive passage blamed Justin Timberlake and thought he should pay a high fine in all three subgroups . This indicates that language has a greater impact than visual senses on how people perceive blame and punishment . The researchers included the visual aspect in this study because in real life situations are viewed first and then presented in the linguistic form . The researchers conclude that linguistic framing effects decisions . Specifically , the agentive language will elicit more blame and a higher ranking of punishment then non-agentive language . The subtle difference can have severe consequences , especially in legal situations