Fast Food Rhetorical Analysis

Fast food has become a routine part of life for most Americans today, but many are not aware of what goes on behind the scenes to produce it and how it affects our everyday lives. Eric Schlosser investigates the industry and reveals many shocking truths. He came upon the project after editors at Rolling Stone read one of his pieces about illegal immigrants and the strawberry industry in California. They contacted him and wanted him to investigate how the fast food industry works behind the curtain. To the average American, the book he crafted is an eye opener. Schlosser reveals the dark side throughout his implementation of the rhetorical appeals. He digs deep into the industry and astounds the reader about the truth of the fast food industry through his effective use of ethos, logos and most importantly, pathos. …show more content…
He implements ethos throughout the book so the reader always knows they are receiving information from a credible source. Although Schlosser is a very reputable source himself, his use of ethos does not sway the reader to the effect that pathos and logos do. Read this for example: “Today the FDA allows animals to eat others on farms where fast food comes from. They allow cattle to be fed pigs, pigs to be fed cattle, cattle to be fed poultry, and poultry to be fed cattle.”(Schlosser 70). This shows how government agencies allow brutal things to happen in the food industry, but does not have the same effect his other rhetorical appeals do. His objective in using ethos was to provide credibility to his