Fast Food Restaurant Case Study

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1.0. INTRODUCTION:
In fast food restaurants, the roles employee plays to satisfy customers cannot be over emphasized. This research entails the relationship between enhancing employee outcome and job satisfaction, and as well as how the management of the McDonald’s carried out a survey to discover the criteria that are most important to satisfy the employees to enable them to provide a better service quality to the customer. The research also entails how the company can improve on employee management in order to bring out the best from the employee which could lead to a better service quality from the employees.
The fast food restaurant provides a variety of service to the customers and in this kind of restaurant, the conditions of work, time of work, and the
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From the employee perspective, job satisfaction usually relates with their working behavior, turnover, physical health as well as psychological health (Begley and Czajka, 1993).
1.1 A BREIF HISTORY OF MCDONALD
McDonald’s sells majorly hamburgers and they are one of the leading hamburger fast food restaurants in the world. The restaurant was established in 1955 by Ray Kroc. The restaurants are mostly franchised and they have about 33000restaurants in more than 100 countries (Allen and Albala, 2007) giving them the capability to serve about 50million people daily. McDonald’s offers both the counter service and the drive through service commonly known as Mac drive in many countries. Their menu includes hamburgers, cheeseburgers, chicken, French fries, desserts, soft drinks, warps, salads etc.
McDonalds is also into the franchise business that is, restaurant chain that consist of two or more than two restaurants but owned by a company. This is mainly for expansion of the restaurant
2.1 PROBLEM

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