Fast Food Nation Case Study

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Fast Food Nation
1. "Kroc and Disney both dropped out of high school and later added the trappings of formal education to their companies. The training school for Disney's theme-park employees was named Disneyland University. More importantly, the two men shared the same vision of America, the same optimistic faith in technology, the same conservative political views. They were charismatic figures who provided an overall corporate vision and grasped the public mood, relying on others to handle the creative and financial details. Walt Disney neither wrote, nor drew the animated classics that bore his name. Ray Kroc's attempts to add new dishes to McDonald's menu - such as Kolacky, a Bohemian pastry, and the Hulaburger, a sandwich featuring grilled
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"Instead of focusing on the primary causes of meat contamination - the feed being given to cattle, the overcrowding at feedlots, the poor sanitation at slaughterhouses, excessive line speeds, poorly trained workers, the lack of stringent governmant oversight - the meatpacking industry and the USDA are now advocating an exotic technological solution to the problem of foodborne pathogens. They want to irradiate the nation's meat. Irradiation is a form of bacterial birth control, pioneered in the 1960s by the U.S. Army and by NASA. When microorganisms are zapped with low levels of gamma rays or x-rays, they are not killed, but their DNA is disruptedd, and they cannot reproduce. Irradiation has been used for years on some imprted spices and domestic poultry. Most irradiating facilities have concrete walls that are six feet thick, employing cobalt 60 or cesium 137 (a waste product from nuclear weapons plants and nuclear power plants) to create highly charged radioactive beams. A new technique, developed by the Titan Corporation, uses conventional electricity and an electronic accelerator instead of radioactive isotopes. Titan devised its SureBeam irradiation technology during the 1980s, while conducting research for the Star Wars antimissile

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