Actually, food industries use every available technological technique to adapt their products into the preferences of children; creating campaigns that influence children's habits and diets; yet, this impact can be devastating. "Increasingly, fast food conglomerates are using toy tie-ins with major children’s motion pictures to try to attract young people. Nearly 20% of fast food ads now mention a toy premium in their commercials" (Committee on Communications, 2006). Unfortunately, childhood obesity has become a serious, public health crisis all over the world. Globally, millions of children are estimated to be obese or overweight which has contributed to dangerous physical health issues including high blood pressure, diabetes, liver disease
