Is the fast food industry declining as new healthier alternatives become more readily available and how does this affect the fast food industry?
Introduction
While the majority of fast food restaurants offer healthier menu options, a recent study has found that less than 3 per cent of customers actually order them (Clarke, 2011). Most people are aware that fast food is not the healthiest food available, yet generally they choose to ignore it in favor of the convenience, taste or cost of the unhealthier option (Stossel, 2013). With research showing that less than 3 per cent of customers now avoid ordering fast food, this raises interesting questions such as what alternatives are they choosing and why are they choosing these alternatives? And …show more content…
Its global same-store sales fell 2.5 percent in July, its worst performance in a decade, and sales on the home front are actually worse (2014).” This clearly demonstrates that fast food industries are suffering and the general populace having healthier alternatives could be the reason. Nearly a third of United States consumers want healthier food, not just cheaper food (Cardello, 2013) and this is likely to indicate that this will be the case in many other countries such as Australia as people tend to follow worldwide trends. However, shown in figure 2 below, it indicates that 42% of Australians are eating take away food three or more times a week (Sheftalovich, 2014), therefore implying that consumers do not want to stop eating fast food however, they want healthier fast …show more content…
Another major finding was that all three of the companies have tried to some degree to incorporate this trend into their business hoping to increase sales, for example, McDonalds Real Choice range, Barnacle Bill’s and KFC having salads (Billing, 2015; Moore, 2015; Pftitzner 2015). Other information that was given was that all three workers believed that people are choosing this trend to be healthier and is a new trend that is very heavily broadcast on all media platforms, which is why is a has become so popular so quickly (Billing, 2015; Moore, 2015; Pftitzner 2015). It is also suggested by all three workers, that this healthy alternative trend will continue in future years to come (Billing, 2015; Moore, 2015; Pftitzner 2015). (Interview refer to Appendix
Introduction
While the majority of fast food restaurants offer healthier menu options, a recent study has found that less than 3 per cent of customers actually order them (Clarke, 2011). Most people are aware that fast food is not the healthiest food available, yet generally they choose to ignore it in favor of the convenience, taste or cost of the unhealthier option (Stossel, 2013). With research showing that less than 3 per cent of customers now avoid ordering fast food, this raises interesting questions such as what alternatives are they choosing and why are they choosing these alternatives? And …show more content…
Its global same-store sales fell 2.5 percent in July, its worst performance in a decade, and sales on the home front are actually worse (2014).” This clearly demonstrates that fast food industries are suffering and the general populace having healthier alternatives could be the reason. Nearly a third of United States consumers want healthier food, not just cheaper food (Cardello, 2013) and this is likely to indicate that this will be the case in many other countries such as Australia as people tend to follow worldwide trends. However, shown in figure 2 below, it indicates that 42% of Australians are eating take away food three or more times a week (Sheftalovich, 2014), therefore implying that consumers do not want to stop eating fast food however, they want healthier fast …show more content…
Another major finding was that all three of the companies have tried to some degree to incorporate this trend into their business hoping to increase sales, for example, McDonalds Real Choice range, Barnacle Bill’s and KFC having salads (Billing, 2015; Moore, 2015; Pftitzner 2015). Other information that was given was that all three workers believed that people are choosing this trend to be healthier and is a new trend that is very heavily broadcast on all media platforms, which is why is a has become so popular so quickly (Billing, 2015; Moore, 2015; Pftitzner 2015). It is also suggested by all three workers, that this healthy alternative trend will continue in future years to come (Billing, 2015; Moore, 2015; Pftitzner 2015). (Interview refer to Appendix