Fast Food and Burger King Essay

3683 Words Feb 11th, 2011 15 Pages
International Business Assignment

Abstract

Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades, Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami, Florida in 1954, the company first started its menu dominantly of burger, fries, and soft drink. Since the restaurant grows, Burger King expanded the breadth of its menu by adding various non-beef items like chicken, fish and veggies sandwiches, a breakfast menu, salads and non-soft drink beverages. In this paper, there will be an analytical discussion about the operation of Burger King around the world. This assignment will focus on how international developments
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There are 350 Burger King Restaurants in the land of down under (Australia) and New Zealand, 2,000 Burger King Restaurants across the Europe, Africa continent and Middle East. Costumers can now be served at more than 333 Burger King Restaurant in Canada. Burger King Corporation and its franchisees operate more than 700 restaurants in more than 25 countries within Latin America and the Caribbean. To attract more consumers around the world, Aside from the traditional core menu items like infamously whopper, most of the Burger King restaurants across the countries have featured a regional menu items for instance the Rendang Double that has become the first-ever local Burger King burger in Singapore and The AUSSIE Burger features the ingredients of the original Whopper sandwich plus an egg, bacon, beetroot and cheese to satisfy the Australian consumers. In addition, to make the consumers satisfy with its product, the Burger King has came out with a brand new motto which says “ make it you way’s”. To adjust with their slogan, there are 221,184 possible ways for a customer to order a Whopper sandwich.

The operation of company

- Type of Restaurant

Burger King is world widely known as the global food chain of Burger King. This king rules a whopper of a fast-food empire. Burger King Holdings operates the world's #2 hamburger chain (behind McDonald's) with

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