Fast Food Advertising and Childhood Obesity Essay

1866 Words Nov 12th, 2014 8 Pages
Fast Food Advertising And Childhood Obesity

A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that, “More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese” (Ogden, Carroll). One of the main reasons behind obesity is the American’s love for fast food. Fast food contains only a small proportion of essential nutrients, and is loaded with unhealthy and non-essential nutrients which do nothing but
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“A study by Tirtha Dhar and Kathy Baylis indicates that the parents whose children are constantly begging for fast food, after being exposed to TV ads end up purchasing fast food more frequently than parents whose children are not exposed to advertising” (Dhar, Baylis 3). In order to build a prosperous and healthy nation, Government should take action to ban fast food advertising completely to the children. Achievement of this goal requires unity and mutual efforts by whole nation.
The issue of fast food advertising to children is not new and an initiative was taken by the Federal Trade Commission after the joint workshop of FTC and Department of Health and Human Services (HHS) on Marketing, Self-Regulation and Childhood Obesity held in 2005. FTC was the first ever organization in the US which recommended that the Congress ban fast food advertising to children under age of 12. According to a report issued by them to Congress, “44 reporting companies spent approximately $1,618,600,000 to promote food and beverages to children and adolescents in the U.S. in 2006. Approximately $870 million was spent on food marketing directed to children under 12 and a little more than $1 billion on marketing to adolescents” (Kovacic, Harbour, Leibowitz and Rosch). Congress has not worked on any of the recommendations presented in the report yet. It seems like they care more about the profits earned by the…

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