Essay on Fashion Marketing

11734 Words Mar 18th, 2013 47 Pages
Bachelor Programme in Business Studies Bachelor Thesis

BRANDING BY DOING
- a study in refraining from traditional marketing

Authors:
Michael Arvidsson Robin Agné Business and administration; Marketing Spring 2011

Tutor:
Ellinor Torsein

Abstract
Title: “Branding by doing” – a study in refraining from traditional marketing Bachelor thesis in Marketing, 15 ECTS, School of Business, Economics and Law, University of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios, brands, “Branding by doing”, communication channels, fashion industry, non-traditional marketing communications, The Swedish fashion wonder, traditional marketing communications, word-of-mouth marketing To determine required conditions to adopt
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Finally, thanks to Katrina Chang who has critically examined this thesis in English.

Gothenburg, 2011-05-23

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Michael Arvidsson

Robin Agné

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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker1

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Great Quotes, 2011

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Table of contents
Table of contents.......................................................................................................................... 5 1. Operational definitions ............................................................................................................. 7 2. Introduction ............................................................................................................................. 8 2.1 Background................................................................................................................................... 8 2.2 Problem discussion ....................................................................................................................... 8 2.2 Purpose of the study and research questions ............................................................................ 11 2.3 Delimitations

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