Essay about fashion globalization

2359 Words Nov 16th, 2014 10 Pages
Tushita Hariharan
The Globalization of Fashion: Research Proposal
Student ID: 406468
Course: Politics & Society
Tutor: Magdalina Bigos
Date: March 18th 2014

The Globalization of Fashion: Research Proposal
Globalization in contemporary society
The topic of globalization continues to be a crucial concept in contemporary social science. Contemporary globalization can be divided into three aspects: political, economic and cultural. The political aspect can be explained by a shift of power from the local nation-state into a broader international realm, making it more difficult for policy makers in the nation-state to influence the on-goings in their jurisdiction. Economic globalization is closely tied to political
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Furthermore, I will address the way in which the globalization of fashion, if any, can be understood in terms of various theories of cultural globalization which will be further discussed below.
Theoretical Context: Consumption is a leading practice in contemporary capitalism and is closely related to culture, particularly through aspects of it that can be tied to economic profit, such as fashion. As fashion images in magazines, music videos, the Internet and other similar mediums are spread around the world, they create a “global style” across borders and cultures (Kaiser, 1999: 110). This “global style” exemplifies the merging of several designers, ideas and cultures in order to create clothes and fashion trends that are relevant to individuals across borders (Kaiser, 1999: 110). This consequently increases consumer demand for national brands in the international realm and further globalizes the economies and cultures of several nation-states.
Consumption is irrefutably a major aspect of capitalism in postmodern society.
According to Lash and Urry, to understand contemporary capitalism, one must comprehend “the extent to which culture has penetrated the economy itself, that is, the extent to which symbolic processes, including an important aesthetic component, have permeated both consumption and production” (Lash and Urry, 1994: 601). The economy, according to Lash and

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