When Tori Best tried to register the name and logo of her Melbourne-based dairy company in China, she found that someone else had got there first. Someone else had already registered the name Farmer Brown’s Dairy Company as well as the company’s flying cow logo with the China Trade Mark Office, or CTMO. Best had spent months creating the Farmer Brown’s logo with the intention of selling dairy products in China to take advantage of growing consumer demand for Australian food. But before her business got underway in China she discovered a Chinese website was already selling ice cream with the identical Farmer Brown's logo, which it claimed was made from 100 per cent Australian milk.
