IndyCar has increased its fan engagement from where it once sat in the past of only hoping to engage middle aged Midwestern males. Essentially, IndyCar fans have gained the ability to interact with sponsors products, play games, and visit exhibits (Ferrell & Hartline, 2014, p. 447). Furthermore, IndyCar allowed fans to acquire free membership into the IZOD IndyCar Fan Village only if they were fans of the IndyCar Nation, which helps to track and collect more information about fans that attend the races. Therefore, this helps with better enhancements of fan engagement and providing more for the fans based on their wants and needs.
Further, to enhance fan engagement IndyCar has taken the initiative beyond the tracks to do a redesign of the …show more content…
Furthermore, fans are able to take and redeem their accumulated reward points on their credit cards and utilize it for varying exclusive experiences, including VIP access to Victory Lane at the Indianapolis 500 and breakfast with legends of the sport. Other rewards include race tickets, driver meet & greets, suite passes, and INDYCAR merchandise. In addition, this helps for further premier and promote open-wheel racing in North America which is designed to help reach their fan base in a new and rewarding way. INDYCAR Discover credit card is designed to help drive loyalty by offering tailored card benefits and exclusive access to events that cardmembers care about most. This new enhancement will help to increase fan experience and allow them to immerse themselves in the sport (IndyCar, …show more content…
Moreover, with the positive developments, it is leading IndyCar in a positive light and direction. Furthermore, this will help more fan base gravitate towards the sport and it's exciting atmosphere. In addition, all the positive vitbes they are gaining from fan engagement, it helps to build better partnerships and sponsorships which is why IndyCar is beginning to move forward from building a better rapport among drawing in fans and allowing sponsors and potential partners to see that the sport is appealing and drawing in a
Further, to enhance fan engagement IndyCar has taken the initiative beyond the tracks to do a redesign of the …show more content…
Furthermore, fans are able to take and redeem their accumulated reward points on their credit cards and utilize it for varying exclusive experiences, including VIP access to Victory Lane at the Indianapolis 500 and breakfast with legends of the sport. Other rewards include race tickets, driver meet & greets, suite passes, and INDYCAR merchandise. In addition, this helps for further premier and promote open-wheel racing in North America which is designed to help reach their fan base in a new and rewarding way. INDYCAR Discover credit card is designed to help drive loyalty by offering tailored card benefits and exclusive access to events that cardmembers care about most. This new enhancement will help to increase fan experience and allow them to immerse themselves in the sport (IndyCar, …show more content…
Moreover, with the positive developments, it is leading IndyCar in a positive light and direction. Furthermore, this will help more fan base gravitate towards the sport and it's exciting atmosphere. In addition, all the positive vitbes they are gaining from fan engagement, it helps to build better partnerships and sponsorships which is why IndyCar is beginning to move forward from building a better rapport among drawing in fans and allowing sponsors and potential partners to see that the sport is appealing and drawing in a