Project by Adam di Cristoforo. Anti-smoking ads are an effective way to show the drawbacks of every puff of tobacco a smoker takes. The ads featured above have an eye-catching approach that conveys a message in a straight-forward way. In your opinion, which is the most attention grabbing anti-smoking campaign? How would you persuade smokers to quit?
The goal of these advertising campaigns is to leave smokers with a powerful message and encourage them to stop. Hard-hitting anti-smoking campaigns effectively raise awareness about the serious role that tobacco plays on one’s health. By speaking directly to smokers about their behaviors, beliefs and attitudes in a shocking way, campaigns are more effective.
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