Lay Audience Brochure. A Guide to Family Visitation The process of disseminating information requires nursing scholars to identify a target audiences and develop a communication medium that is applicable to the audience’s literacy and comprehension needs (Bastable, 2006). The target audience can range from professionals in the field of interest to the general population, known as a lay audience. The purpose of this paper is to identify the target lay audience for a brochure entitled, A Guide to Family Visitation. The brochure was developed as a communication medium for disseminating information drawn from the scholarly article entitled, To Open or not to Open. Should that still be the Question? Examining Open Visitations for Critical Care Units. In addition, rationale for selecting a brochure as the communication medium will be provided. The paper will begin by highlighting the purpose and objectives of the brochure.
Brochure Purpose The brochure was developed with the intentions of providing families of critically ill patient with a guideline for open visitation within the Critical Care Unit (CCU) at Guelph General Hospital (GGH). Providing families with visitation guidelines clarifies family member’s visitation rights, and …show more content…
Illustrations were included to assist readers to build connections between the content presented and improve the recall of information (Whittingham et al., 2008). In addition, key ideas and terms were highlighted bold to emphasize significance and assist readers in comprehension and recollection (Whittingham et al., 2008). Recollection of the information presented in the brochure is important, as it applies to family visitation practices throughout an entire CCU admission, which can be a lengthy period of
Brochure Purpose The brochure was developed with the intentions of providing families of critically ill patient with a guideline for open visitation within the Critical Care Unit (CCU) at Guelph General Hospital (GGH). Providing families with visitation guidelines clarifies family member’s visitation rights, and …show more content…
Illustrations were included to assist readers to build connections between the content presented and improve the recall of information (Whittingham et al., 2008). In addition, key ideas and terms were highlighted bold to emphasize significance and assist readers in comprehension and recollection (Whittingham et al., 2008). Recollection of the information presented in the brochure is important, as it applies to family visitation practices throughout an entire CCU admission, which can be a lengthy period of