2.1.1 Definition of Family Clothing Industry
“This industry comprises establishments primarily engaged in retailing a general line of new, ready-to-wear clothing for men, women and children, without specializing in sales for an individual gender or age group. Example Activities: Family clothing stores, retail Jeans stores, retail Unisex clothing stores, retail Western wear retail and much more” ((CIS), 2015)
2.1.2 Look-Alike Concept in Family Clothing
To come up with clothing store which co-ordinates with your family, by creating some similar elements in apparel or accessories. To target people who understands and appreciates the family relationships and would like to cherish by wearing this emotionally-relatable clothing …show more content…
Some mothers had quite large families and all of the children in identical or similar outfits were quite a striking site.
2.2.3 Family Clothing in 20th Century
Brother-sister dresses were most common in France. The fashion of dressing brothers and sisters in coordinated outfits-this usually meant an older sister and younger brother.
While boys wore dresses, girls did not wear knee pants. It was uncommon at that time for girls to wear boys' clothes. Brothers and sisters might wear matching sailor outfits, with the boy wearing knee pants and the girl a skirt. The sister would never wear trousers or knee socks, although younger boys might wear sailor suits with skirts or dresses.
2.2.4 Family Clothing in 21st Century
The fashion has shifted to outfits with the younger brother wearing a short pants outfit similar to a dress worn by his older sister.
Brother-sister outfits are the dressiest outfits. This departs after the 20th Century practice of dressing the children alike in identical play clothes. Mothers are less concern today about how the children dress around the home, but like the brother-sister look for special events. (Wagner, …show more content…
(HBC, 2011)
2.3 Evolution of Family Clothing Retail Industry Globally
2.3.1. Retail Industry in America
According to the U.S. Census Bureau, in 2000 there were 150,900 apparel and accessory stores and 20,900 retail family clothing stores in the United States, with sales totaling more than $44.8 billion annually.
According to the National Retail Federation, the majority of family clothing outlets in the late 1990s were chain stores; 20 percent of these were operated as franchises. Family clothing stores were either chain stores (including department stores) or independently owned.
2.3.1.1. Background and Development
Retail family clothing stores originated in America during colonial times. In those days, stores were extensions of tailor shops. There were few stores relative to the size of the growing population.
Owning a variety of clothes was considered a luxury. During the 1800s, with the westward expansion, clothing retailers were mostly manufacturers who sold their merchandise through