Fallout 3 Business Analysis

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For my topic of choice I wanted to bring up video games, but not just any old game, games made by Bethesda, in this case, I will only be talking about some of their big name titles to stay relevant. A company who knows their target audience for games, Bethesda 's ad’s for games are magnificent at generating hype. I for one, enjoy their ad 's for many great titles and I believe the way they make ads are perfect and sell every time. But what games were successes and why start with the big start, Fallout 3. Fallout 3 was a game created for all platforms, PC, Xbox and PlayStation. The story takes place in a world where the style stuck in the 50’s era, but technology grows more advanced where you are a survivor of a massive world nuclear war and …show more content…
To make the comparison fair, ill compare titles from the same year and use profit and rating to judge the better ad campaign. First let’s start with Activision’s 2015 release, Call of Duty Black Ops III. With a score of 9.2 out of 10 given by IGN, a reliable source of information and game ranking, this game was flying off shelves on its release date and was given lots of praise to its updated mechanics, and of course, it’s multiplayer and zombies modes. Even it’s story arc was a lot better and a lot more interesting than any other previous release making this its best-reviewed game in a while. As for profit margin the company had made more than $550 million in profit alone after its first three days of release which is amazing as it only took three days to make worldwide sales of $550 million which are almost half its best-selling profit of 1.23 billion. On the other hand, we have Bethesda with Fallout 4 which was a longer awaited game. Coming in with an astounding 9.5 out of 10 on IGN, this title was made for its consumer as critics and fans all raved about it during the coming days of its release and had made $750 million in only the first 24 hours of its release. The fact that a game could make $750 million in …show more content…
In conclusion, Bethesda is a company that is very successful in its marketing and ads for the games they develop and are effective at making series

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