Fairness Cream Essay
"BUYING BEHAVIOUR TOWARDS
Supervisor : Submitted by :
Remarks of Evaluator
(I Evaluation) (II Evaluation)
REVIEW OF LITERATURE & PROBLEM STATEMENT
In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC's there is cut throat competition in the market. They have already established in urban markets and now rural and suburban …show more content…
The topic undertake is "To Study the Consumer Buying
Behaviour towards Fairness Creams in __________ region."
Keeping in view the fairness creams market which is very crowded and becoming competitive day by day, we decided to study the current scenario of the market.
The following techniques were adopted for data collection : www.allprojectreports.com 1. PRIMARY DATA
Primary data collected through face to face interviews while filling up questionnaires. 100 RESPONDENTS from ________City.
2. SECONDARY DATA
Relevant information gathered from magazines , newspapers and project reports that formed the secondary data.
3. COMMUNICATION APPROACH
Face to face interviews taken as the communication approach since it is a better method in cases where slight probing is required. www.allprojectreports.com
OBJECTIVES OF THE STUDY
BUYING BEHAVIOUR TOWARDS
1. To study the current Indian market for fairness creams. 2. To analyze the relationship between a specific brand and its buying behavior .
3. To assess whether advertising is influencing the buying behavior of the consumers.
4. To study the impact of the brands of fairness creams on the consumers buying behavior. www.allprojectreports.com S COPE O F THE STUDY
The scope of the study covers almost all categories of fairness creams. The whole appraisal of fairness