Introduction:
Group 2 Company is the Indian producer of personal care products. The company was started in 1994 and has its head office in Delhi. The company deals in manufacturing of skin care products like face wash, women fairness cream. The growing demand of different cosmetics and skin care products for men proves that men are now taking care of their skin. They are using different skin care products to protect their skin from sun and everyday's pollution. Especially the Indian Men, they didn't think anything beyond an aftershave lotion and a perfume or body deodorant. But now they started going to beauty parlors. They are happily ready to pay Rs. 100-200/- on hair cutting and face massage simply we can say that today male are trying to build the USP of good looking. There may be a …show more content…
Helps in oil and sweat control
Affordability(available in sachets and smaller packs)
Price:
5gm trial pack sachet – INR 10
30gm – INR 60
60gm – INR 100
Low price strategy from competitors will help the product to gain attention of customers. Once the consumer is satisfied with the product, he can upgrade to big packs.
Place: As the test run for the product, it will be launched initially only in areas of Delhi and NCR. Based on the results of the test run, further strategies to launch the product will be decided. It will be available in all the general store, chemist shops and skin clinics.
Promotion: Promotion strategies to followed will be
1. Promoting the herbal aspect of the product.
2. To target college students, advertisement will be published in various college magazines.
3. Free trial sachet with the existing products of Group2 Company.
4. Promotion on Facebook communities and Group2 company page.
5. Banners and hoarding across various office hub areas.
Positioning:
“THE NATURAL WAY TO GET
Group 2 Company is the Indian producer of personal care products. The company was started in 1994 and has its head office in Delhi. The company deals in manufacturing of skin care products like face wash, women fairness cream. The growing demand of different cosmetics and skin care products for men proves that men are now taking care of their skin. They are using different skin care products to protect their skin from sun and everyday's pollution. Especially the Indian Men, they didn't think anything beyond an aftershave lotion and a perfume or body deodorant. But now they started going to beauty parlors. They are happily ready to pay Rs. 100-200/- on hair cutting and face massage simply we can say that today male are trying to build the USP of good looking. There may be a …show more content…
Helps in oil and sweat control
Affordability(available in sachets and smaller packs)
Price:
5gm trial pack sachet – INR 10
30gm – INR 60
60gm – INR 100
Low price strategy from competitors will help the product to gain attention of customers. Once the consumer is satisfied with the product, he can upgrade to big packs.
Place: As the test run for the product, it will be launched initially only in areas of Delhi and NCR. Based on the results of the test run, further strategies to launch the product will be decided. It will be available in all the general store, chemist shops and skin clinics.
Promotion: Promotion strategies to followed will be
1. Promoting the herbal aspect of the product.
2. To target college students, advertisement will be published in various college magazines.
3. Free trial sachet with the existing products of Group2 Company.
4. Promotion on Facebook communities and Group2 company page.
5. Banners and hoarding across various office hub areas.
Positioning:
“THE NATURAL WAY TO GET