Fair Trade Essay

3184 Words Dec 26th, 2011 13 Pages
Fair Trade: Consumerism for Global Justice


The Fair Trade movement is rapidly becoming an emerging and dynamic strength to respond to the negative influence of globalization, or rather, to the contemporary international trade injustice. While on the other hand, there is criticism on fair trade, claiming that fair trade is not fair and it goes against free market theory. This term paper aims at introducing the development of fair trade, justifying its economical and ethical significance on the international trade and production chain, and also reflecting on its limitations from different respective.

The term paper is structured starting from conceptual framework, which focuses on defining the term of “fair trade”,
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When associated with fair trade, consumerism can be defined as a moral doctrine in developed countries. According to this view, consumerism is the vehicle for freedom, power and happiness. All of these things lie in the consumer’s ability to choose, acquire, use and enjoy material objects and experiences (Gabriel Y and Lang T, 2002, p.8).

Since long, consumption has been defied as “a private matter, indirectly, but firmly, linked to virtuous mechanisms in the public sphere” (Roberta Sassatelli 2006). And recent research shows that the importance of the self-identity as a determining factor in ethical consumption has been identified before (Shaw D & Shiu E, 2002), those findings indicate that practices on fair trade consumerism must themselves be seen as functional in the construction and expression of a self-identity which always has a moral dimension (Varul MZ and Wilson-Kovacs D,

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