1. What words best describe your business?
• Retail (17%)
• Wholesale (11%)
• Café (22%)
• Health food store (11%)
• Supermarket (11)%
• Manufacturer/producer (0)
2. How long have you been in business?
• 0-5 years (11%)
• 6-10 years (5%)
• 11-15 years (17%)
• 16+ years (67%)
3. Which fair trade certified products are you involved with?
• Coffee (94%)
• Tea (77%)
• Sugar (55%)
• Cocoa (77%)
• Chocolate (77%)
4. What motivates you to deal with fair trade certified products?
• Attracts more customers (50%)
• Customers ask for them - market demand (72%)
• Personal values (94%)
• Attractive profit margins (5%)
• Demonstrates socially responsible business (100%)
5. What source do you utilize to obtain information about fair trade?
• Suppliers (94%)
• Websites (72%)
• Talking with others (77%)
• Print media newspapers, magazines, etc. (83%)
• Promotional material related to products (83%)
6. Do you understand the meanings for the following terms: fair trade, fairly traded, fair trade certified and domestic fair trade?
• Yes (44%)
• No (0)
• Some but not all (56%)
7. Do your customers express confusion with the various products labels such as organic, fair trade, locally grown, specialty coffee, …show more content…
The replies to questions give an indication that Starbucks and its consumers are buying fair trade as it is seen as a profitable, sustainable and fashionable concept to adopt. Responses of the customers indicate that the promotion of the product is a significant factor whereas the most significant factor was a lack of finance. The current economic recession can be a major factor that most of the people now have to be selective and careful about the non-essential purchase they spend on such coffee. From the results of the questionnaire customers are aware of the impact of their purchases and get the best quality for the lowest
• Retail (17%)
• Wholesale (11%)
• Café (22%)
• Health food store (11%)
• Supermarket (11)%
• Manufacturer/producer (0)
2. How long have you been in business?
• 0-5 years (11%)
• 6-10 years (5%)
• 11-15 years (17%)
• 16+ years (67%)
3. Which fair trade certified products are you involved with?
• Coffee (94%)
• Tea (77%)
• Sugar (55%)
• Cocoa (77%)
• Chocolate (77%)
4. What motivates you to deal with fair trade certified products?
• Attracts more customers (50%)
• Customers ask for them - market demand (72%)
• Personal values (94%)
• Attractive profit margins (5%)
• Demonstrates socially responsible business (100%)
5. What source do you utilize to obtain information about fair trade?
• Suppliers (94%)
• Websites (72%)
• Talking with others (77%)
• Print media newspapers, magazines, etc. (83%)
• Promotional material related to products (83%)
6. Do you understand the meanings for the following terms: fair trade, fairly traded, fair trade certified and domestic fair trade?
• Yes (44%)
• No (0)
• Some but not all (56%)
7. Do your customers express confusion with the various products labels such as organic, fair trade, locally grown, specialty coffee, …show more content…
The replies to questions give an indication that Starbucks and its consumers are buying fair trade as it is seen as a profitable, sustainable and fashionable concept to adopt. Responses of the customers indicate that the promotion of the product is a significant factor whereas the most significant factor was a lack of finance. The current economic recession can be a major factor that most of the people now have to be selective and careful about the non-essential purchase they spend on such coffee. From the results of the questionnaire customers are aware of the impact of their purchases and get the best quality for the lowest