Essay on Fair and Lovely

10115 Words Nov 11th, 2013 41 Pages
GROUP 2

Marketing Project
FINAL REPORT ON

Fair & Lovely | Unilever

FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN
1|P e FORa gAGELESS, FAIR SKIN

2013 – 2015 XLRI Jamshedpur

Contents
I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty .................................................................................................. 6 Market .................................................................................................................................................. 7

Market Size
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9 Category capacity.................................................................................................................................... 10 Current rivalry in category ...................................................................................................................... 10 V. MACROENVIRONMENT ANALYSIS ...................................................................................................... 11 Technology .............................................................................................................................................. 11 Economic ................................................................................................................................................. 11 Social ....................................................................................................................................................... 12 Demographics ......................................................................................................................................... 12 Culture .................................................................................................................................................... 13 Legal ........................................................................................................................................................ 13 VI. CONSUMER BEHAVIOUR TOWARDS FAIRNESS CREAMS

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