Alex Omar Casado Delgado
Embry-Riddle Aeronautical University
Professor Patricia Beck
Marketing 311
1. Discuss factors used to classify retail establishments and list the types within each classification. A retail establishment is a place in the world of marketing between the manufacturers and the consumer. These retail establishments are organized by their prices, services and what products they are sold in their location. There are some factors that categorize what type of establishment the business really is. For example a general merchandise retailer is that retailer that offers their customers a variety of non-grocery products and will having an extensive inventory available. The convenience stores are a type of general …show more content…
List and briefly describe the five major promotion mix tools. In the world of marketing, we could use 5 major promotion mix tools in order to advertise the products. These tools are the advertising, public relations, personal selling, sales promotion and direct marketing and businesses use these tools in order to establish a relationship with the customer and persuade them to buy their products. Advertising is a common practice used in the marketing world, which is paid, by a business, person or retailer in order to publish an idea of an idea, good or service designed to influence consumers into their products. Its main goal is to transmit or create a need for the consumer 's for the product or service being marketed. These advertisements could be presented in TV commercials, talk host shows, radio, internet, flying banners, billboards, business cards, magazines, newspaper and any other way that is used for communication. Sales Promotion is tactic use in marketing which purpose is to promote a product for a discounted price, or by using other incentives that attracts consumers resulting in a notable increase in sales for an allotted time. Some examples of big sales promotion are Black Friday and Cyber Monday. Businesses offer different incentives such as discounted products, buy one get one free tactic, coupons, gifts, and other tactics to get the consumers attention into purchasing their …show more content…
Shopping channels like Ideal World TV, QVC, and Home Shopping Mall are some forms used in the UK to direct marketing. These networks sell their products and viewers can call to place orders or order online. Marketers also use infomercials in which has a resemblance of a talk show for 30-60 minutes long. These Infomercials are commercials that resemble 30 or 60-minute long shows. The entire infomercial is an advertisement for the products that are being sold. Marketers offer live demonstrations in their advertisement of the product in order to get the customer
Embry-Riddle Aeronautical University
Professor Patricia Beck
Marketing 311
1. Discuss factors used to classify retail establishments and list the types within each classification. A retail establishment is a place in the world of marketing between the manufacturers and the consumer. These retail establishments are organized by their prices, services and what products they are sold in their location. There are some factors that categorize what type of establishment the business really is. For example a general merchandise retailer is that retailer that offers their customers a variety of non-grocery products and will having an extensive inventory available. The convenience stores are a type of general …show more content…
List and briefly describe the five major promotion mix tools. In the world of marketing, we could use 5 major promotion mix tools in order to advertise the products. These tools are the advertising, public relations, personal selling, sales promotion and direct marketing and businesses use these tools in order to establish a relationship with the customer and persuade them to buy their products. Advertising is a common practice used in the marketing world, which is paid, by a business, person or retailer in order to publish an idea of an idea, good or service designed to influence consumers into their products. Its main goal is to transmit or create a need for the consumer 's for the product or service being marketed. These advertisements could be presented in TV commercials, talk host shows, radio, internet, flying banners, billboards, business cards, magazines, newspaper and any other way that is used for communication. Sales Promotion is tactic use in marketing which purpose is to promote a product for a discounted price, or by using other incentives that attracts consumers resulting in a notable increase in sales for an allotted time. Some examples of big sales promotion are Black Friday and Cyber Monday. Businesses offer different incentives such as discounted products, buy one get one free tactic, coupons, gifts, and other tactics to get the consumers attention into purchasing their …show more content…
Shopping channels like Ideal World TV, QVC, and Home Shopping Mall are some forms used in the UK to direct marketing. These networks sell their products and viewers can call to place orders or order online. Marketers also use infomercials in which has a resemblance of a talk show for 30-60 minutes long. These Infomercials are commercials that resemble 30 or 60-minute long shows. The entire infomercial is an advertisement for the products that are being sold. Marketers offer live demonstrations in their advertisement of the product in order to get the customer