Theory Of Planned Behavior Essay

College students are particularly susceptible to alcohol-impaired driving(15). Various studies among university students, mainly from high-income countries found high levels of drinking and driving(16). In the USA, almost 3.4 million college students drove under the influence of alcohol and while half of all traffic fatalities among 18–24 years old were alcohol related drink-driving and 41% of college student drinkers report driving after any alcohol use, 17% report driving after drinking five or more drinks, and 28% reported riding with an intoxicated driver(17). In New Zealand, 81% of both women and men drank in the previous 4 weeks, 37% reported 1 or more binge episodes in last week, 14% of women and 15% of men reported 2+ binge episodes …show more content…
TPB is one of the most popular psychological models for the prediction of behavior (action) and is the most influential theory in various fields, including occupational therapy, special education, environmental health, and health-related behaviors(34, 35). In their respective aggregates, the TPB can be broken down into conceptually independent antecedents leading to the behavioral intention: attitude toward the behavior (Attd), perceived behavioral control (PBC), and subjective norms (SN). The model suggested that Attd, SN, and PBC are three key factors influencing an individual’s behavioral intention and subsequently influences on actual performance(33, 36). Attitude toward the behavior (Attd) refers to an individual’s subjective evaluation of a behavior, whether the individual favors or does not favor to the behavior (37). Subjective norm (SN) is an individual’s perceived social pressure from other referred groups such as family members and friends(33), whereas perceived behavioral control (PBC) refers to individual’s perceived ability and ease to perform a certain