Factors Influencing Purchasing And Buying Behavior Essay

1464 Words Mar 6th, 2016 6 Pages
When defining consumer behavior, it’s the set of value seeking activities that take place as people go about addressing their real needs (Babin, B. J., & Harris, E. G.). Men and women purchasing behavior comes from their differences in their up bring and socialization. Depending on the consumer’s behavior and the various situations that they are in, usually shows it. This is all related to the consumer buying behavior which evaluates their Need recognition, their evaluation of alternatives, and their post purchase reaction. This leads me to discuss the difference between women and men difference that determines their purchasing and buying behavior. First I will focus on the key impacts of their influencing factors that create their buying behavior.
Purchasing behavior comes from a person’s cultural, social, personal, and psychological factor. Cultural factor is the fundamental determinant of a person’s wants and needs behavior, which is acquired through the socialization processes with family and other key institutions. Social factors are influenced by reference Groups, family, social Role and status, Personal factors show how a buyer’s decision is majorly influenced by personal characteristics like their gender, age, and stage of the life cycle, occupation, income, and lifestyle. And lastly, the Psychological factor, which is someone’s motivation, perception, beliefs attitude that impacts a consumer’s buyer decision (Bakshi, S). Their influential factors are what cause…

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