Push And Pull Factors Case Study

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Dann (1977) described the travel decision making process two stages or factors; push factors are those that make a person want to travel and it mainly social psychological motives. Then, pull factors are external factors that affect where a person travels to fulfil needs or desires. He suggested that anomie and ego enhancement were the basic underlining reasons for travel.

Followed by Dann’s push and pull motives, Crompton (1979) went further and managed to identified nine motives for travel which is consist of seven push and two pull factors. The nine motives are escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationship, facilitation of social
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As Kim and Lee done a surveyed about tourists visit South Korea’s national park, they able to identified four core push factors and pull factors. The push factors are family togetherness and study, appreciating natural resources and health, escaping from everyday routine, and adventure and building friendship. On the other side, there were four main pull factors which are various tourism resources, information, the convenience of facilities and easy accessibility. From here, they also found out that both push and pull factor have significant relationship except the push factor of family togetherness and study and pull factor of easy accessibility to national park (Kim & Lee, 2002).

Novelty is one of the important concept in “Push and Pull” travel motivation theory, as it is one of the main reasons for travel (Cohen, 1972). Pearson (1970) defined novelty, as the degree of contrast between present perception and past experience. From the definition perspective, it is possible to understand that tourist want to experience something novel through their travel (Toyama and Yamada, 2012). Novelty-seeking is indeed the main component in travel motivation and do influences the process of tourists’ decision making (Crompton, 1979; Petrick,
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On the other hand, the desire to experience novelty play as an important role in push factor (Yuan & Mcdonald, 1990).

Then, ego enhancement is also part of push factors where it is from the level of personality needs (Lundberg, 1971). Dan (1977) stated that just when a person needs for social interaction, the person will require to be recognized. In term of sociological, the desire for such recognition by others is often described as “status”.

In tourist’s perspective, he or she has already been assigned a social position by others where the position which is hard to advance. Then, a person’s ego requires advancement to be made and many strategies are used to enhance the ego in which travel is one of the strategy (Dann, 1977).

By travelling to a place where a tourists’ social position is unknown and where they can feel superior by dint of this lack of knowledge. Upon on his return, a further boost to given to the person’s ego by telling of their holiday experiences (Lundberg, 1971). For example, if he or she goes to the luxury resort and pay for a great deal or mixing with exclusive set then he can assume higher status. Therefore, only travel provides a great opportunity for self recognition (Dann,

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