Factors Affecting Women Shoppers’ Toward Online Shopping Attitude

1981 Words Mar 12th, 2014 8 Pages
proposal

Study On Factors Affecting Women Shoppers’ Online Shopping Attitude
STUDY ON FACTORS AFFECTING WOMEN SHOPPERS’ ONLINE SHOPPING ATITUDE
Rusfazaira binti Ahmad Fadzil (2003105365)

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TABLE OF CONTENTS | | | Page | CHAPTER 1 | INTRODUCTION | | | 1.1 Background of the Study | 1-2 | | 1.2 Problem statement | 3-4 | | 1.3 Objectives of The Research | 5 | | 1.4 Scope of Study | 6 | | 1.5 Limitations | 7 | | 1.6 Definition of Terms | 8 | | 1.10 Summary | 9 | | | | CHAPTER 2 | LITERATURE REVIEW | | | 2.1 Literature Review | 10 | | 2.1.1 Concept of financial leverage with bank profitability | 11-15 | | 2.1.2 Concept of liquidity with
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The existence of telecommunications equipment such as smart phones and tablets are not limiting time and place for them to be online.
The roles of a shopper’s personal attitudes have been widely acknowledged in consumer decision-making and behavioral intentions (Wu, 2003). In particular, attitude serves as the bridge between consumers’ characteristics and the consumption that satisfies their needs (Armstrong & Kotler, 2003). Moreover, consumers’ characteristics, such as personality, as well as demographic and perception on online shopping benefits, have also been found to influence their online shopping behavior (Cheung & Lee, 2003). Thus, identifying the relative importance of each determinant of choice towards a given action could be a useful step in understanding such behavior occurs.
The main aim of this study is to investigate purchasing intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular emphasis on understanding and evaluating the factors which directly or indirectly influence their purchasing intentions by measuring the attitude towards online shopping.
1.2 Problem Statement
Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with the online shopping services (Haque et al. 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors affecting this behavior when shopping

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