Factor of Affecting Purchasing Decision Essay examples

3244 Words Jun 6th, 2013 13 Pages
Table of Contents:

|Title |Page Numbers |
|1.0 Executive Summary |6-8 |
|2.0 Introduction |9 |
|3.0 Background |10-11 |
|4.0 Problem Definition |12-13
…show more content…
We are using the SPSS software to analyze the data.

1.3 Conclusion and Recommendations

In the primary objective, these four factors are important in influence the decision making.

Recommendations discussed include:

• Acceptable price of product

• Position in a strategic location

• Provide promotion

• Quality of product

In the primary and secondary objective, we found out it shows that male and female students placed more important on food quality, price, and after complete the survey. The students do not rate the location of selling ice cream as the most important element. In the tertiary object, we found that Female students placed more important on promotion compared to male students.

Recommendations discussed include:

• They can lower down the price of ice cream to attract students. • They can create more attractive promotions such as buy one free one, discount or others. • They should keep and improve the quality of ice cream or create more new tasty flavour.

1.4 Research question and/or Hypotheses:

1. Most of the students rate the location of selling ice cream is not more than 5.0 or equal to 5.0. 2. Is there any prominence difference between the food quality and food price of the ice cream? 3. Is there any prominence difference between male and female

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