Faced With A New Tax, Berkeley Drinks Less Soda By Margot Sanger Analysis

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With her article “Faced With a New Tax, Berkeley Drinks Less Soda,” published in The Upshot of the New York Times on August 25, 2016, health care reporter Margot Sanger enters a fierce debate about the impact of the soda tax on the consumption of sugary drink. Since 2014 when the tax first went into effect in Berkeley, California; attempts to impose the tax have been a matter of public controversy, and this is what motivated Sanger to produce this piece. The story’s “Kairotic moment,” as referred to in Chapter Eight of Writing Arguments (WA), is the new study of the tax in California, which “adds to the evidence” that taxing sugar-sweetened beverages is not the main reason for the reduction of it’s consumption (A3). Throughout the article, the author applies various sources to strengthen the appeals to ethos and logos of her argument. However, her writing style and choice of original genre weakens her appeals to pathos and ultimately, the overall effectiveness of her argument. In addition, Sanger’s inconsistency in her message also reduces her credibility, despite her success in establishing the argument’s ethos appeals early in the article. …show more content…
Sanger begins her article by stating that a new study has been released in California, which adds to the people’s belief that taxing sugar-sweetened drink is not an effective way to reduce it’s consumption. She goes on by providing a general knowledge of the research and explaining the flaws of the method that is used in the study. According to Sanger, “researchers followed residents of several low-income communities in Berkeley, San Francisco and Oakland” (A3). She also reports “in four months after the tax took effect last year, self reported consumption of sugary drinks fells in 21 percent in Berkeley neighborhoods” (A3). Sanger also carefully inserts her personal studies of the issue,

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