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Facebook And Facebook's Response To Facebook Privacy

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On November 6, 2007, Facebook released a feature called Beacon that faced immediate criticism. Users felt that it invaded their privacy, and this was not the first time that they felt Facebook did this. Facebook needs to decide how much of their users’ privacy they are willing to sacrifice for advertising revenue. There will be tough questions to answer, but an established policy will make controversies like this one much rarer.
BACKGROUND
On November 6, 2007, Facebook released a new feature called Beacon. This feature allowed its users to share their online activities outside of Facebook with their friends. An immediate backlash came from users who worried about a breach of their privacy A year before, Facebook faced a similar backlash with …show more content…
There are limited regulations about our users’ privacy while online. Thus, we have to set the precedent when it comes to respecting their privacy. We generate most of our revenue through deals with our advertising partners who want access to our users. Based on our users’ reactions to Beacon and News Feed, they believe we are giving our advertising partners too much access. We have to develop a better way to meet the needs of our advertising partners for revenue while not overstepping the privacy of our …show more content…
Each user has their own page and should be able to decide what gets displayed on their page. Once we put our advertisers above our users we will not have any to advertise to.
RECOMMENDATIONS
1. Issue an apology- Mark Zuckerberg should issue an apology where he outlines that Facebook made a mistake in not giving its users the option to control their personal Beacon. He should outline that the new updates will give the user the right to choose their own settings for Beacon. (Action: Mark Zuckerberg).

2. Develop an update to address new settings- The IT department has to develop a way for users to control their own Beacon and address their own settings. (Action: IT Department).

3. Call a meeting to address advertising limits- Determining how far Facebook is willing to go for advertising revenue is crucial. Is Facebook willing to expose their users for more revenue or will you stand up for your users’ rights in advertising negotiations? There will be some to questions to answer in this meeting but you should not have problems like this again after you develop this policy. (Action: Elliot

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