Answers to Case Studies Questions
Facebook: Opportunities, Problems, and Ambitions
1. Since “Facebook generates most of its targeted advertisement”, a process facilitated by the personal information provided by the users, the privacy policy of the company directly affects the interest of the patrons who promote their products through it (Nelson and James, 2013). Facebook sets the default privacy position such that a user who signs up to it, is expected to share most of the personal information he enters. Though the user has the ability to customize the privacy settings, not everyone is that adept in the use of technology. Therefore, most of the people end up revealing the information they would not otherwise share. This style of management …show more content…
Being a literate person, enjoying a fair knowledge of how to use the social networking websites and what is at stake in sharing personal information, I try to customize the privacy settings and minimize the outlets. I share information with only a select few as I have grouped my friend list in various categories to facilitate my decision when and what to share with whom.
3. The information a company such as Facebook has about its user is exploited by the advertisers and the company as they can easily select targeted individuals for their products. For example, if a person shares information about his eating habits, the retailers and food companies would target him and include him or her in the list for potential customers. He or she will be bombarded with ads from all sorts of food and beverage producers and retailers.
4. Merely imagining a giant company controlling the needs of your life and limiting your privacy to the extent that you will only go to other sources such as websites by using your “Facebook ID as an online passkey”, is frightening (Nelson and James, 2013). It is to be watched over by an omniscient power that can control your life through a variety of ways. It is bearable to share a little data here and a little there. But to hand over everything you have, public and private, to a giant does not feel good as the more one uses Facebook, the more vulnerable one …show more content…
On the front of deployment of technology, the company has developed a fairly large base of device producers. Devices such as “Microsoft’s Xbox 360, Sony’s PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple’s iPhone, iPad and iPod touch, as well as Apple TV and Google TV” among many others, can already be used to access Netflix offers. The company can face the completion by trying creative ways to attract new subscribers and keep the existing ones by offering them something extra. This can be possible given the presence of the company in the market for a long and its good brand name. As for the initiative to enter original programming, that might prove challenging. On this issue, the company might reconsider its approach and spend more time and capital on its original expertise rather than trying an entirely new business operation. The fee increase by the suppliers can be managed by transferring the burden to the customers. However, this step should be taken carefully and tactfully so as not to alienate the customers too. Rather, they should be offered something which does not cost the company much and thus earn more in order to meet the challenge coming from what is not in its
Facebook: Opportunities, Problems, and Ambitions
1. Since “Facebook generates most of its targeted advertisement”, a process facilitated by the personal information provided by the users, the privacy policy of the company directly affects the interest of the patrons who promote their products through it (Nelson and James, 2013). Facebook sets the default privacy position such that a user who signs up to it, is expected to share most of the personal information he enters. Though the user has the ability to customize the privacy settings, not everyone is that adept in the use of technology. Therefore, most of the people end up revealing the information they would not otherwise share. This style of management …show more content…
Being a literate person, enjoying a fair knowledge of how to use the social networking websites and what is at stake in sharing personal information, I try to customize the privacy settings and minimize the outlets. I share information with only a select few as I have grouped my friend list in various categories to facilitate my decision when and what to share with whom.
3. The information a company such as Facebook has about its user is exploited by the advertisers and the company as they can easily select targeted individuals for their products. For example, if a person shares information about his eating habits, the retailers and food companies would target him and include him or her in the list for potential customers. He or she will be bombarded with ads from all sorts of food and beverage producers and retailers.
4. Merely imagining a giant company controlling the needs of your life and limiting your privacy to the extent that you will only go to other sources such as websites by using your “Facebook ID as an online passkey”, is frightening (Nelson and James, 2013). It is to be watched over by an omniscient power that can control your life through a variety of ways. It is bearable to share a little data here and a little there. But to hand over everything you have, public and private, to a giant does not feel good as the more one uses Facebook, the more vulnerable one …show more content…
On the front of deployment of technology, the company has developed a fairly large base of device producers. Devices such as “Microsoft’s Xbox 360, Sony’s PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple’s iPhone, iPad and iPod touch, as well as Apple TV and Google TV” among many others, can already be used to access Netflix offers. The company can face the completion by trying creative ways to attract new subscribers and keep the existing ones by offering them something extra. This can be possible given the presence of the company in the market for a long and its good brand name. As for the initiative to enter original programming, that might prove challenging. On this issue, the company might reconsider its approach and spend more time and capital on its original expertise rather than trying an entirely new business operation. The fee increase by the suppliers can be managed by transferring the burden to the customers. However, this step should be taken carefully and tactfully so as not to alienate the customers too. Rather, they should be offered something which does not cost the company much and thus earn more in order to meet the challenge coming from what is not in its