Capital Budgeting

Improved Essays
Capital Budgeting

Capital Budgeting is the process in which a business determines which long-term investments are worth taking on. Over the years, Facebook has taken on several capital budgeting opportunities, mergers and acquisitions being the most common. Between August 2005 and January 2018, Facebook has acquired a total of 67 companies worldwide. Among these companies are WhatsApp, one of the most popular mobile instant messaging apps, and Instagram, another popular app used for photo sharing. Most of these companies were based in the United States and others in Ireland, Scotland, Belarus, Israel, Finland, India, Canada, Netherlands, and Malaysia.

Capital Structure
Capital Structure describes how a firm finances its overall operations
…show more content…
Dividend policies can take on one of three forms: Residual Dividend Policy, Dividend Stability Policy, or Hybrid Dividend Policy. A Residual Dividend Policies state that dividend payments are made to investors out of the residual or left-over equity once all project capital requirements are met. A Dividend Stability Policy states that quarterly dividends are set at a fraction of yearly earnings. A Hybrid Dividend Policy is a combination of the residual and the stability dividend policy.
Now that we have an understanding of what dividend policy is and its three categories, we can conclude that Facebook has taken on the Residual Dividend Policy. Since its start up, Facebook has not made any dividend payments to its investors. Because Facebook is still a newer public traded company, it is not expected for them to make dividend payments so early in its existence. However, Facebook has been in the position to make dividend payments to its investors. In 2015, Facebook CFO David Wehner stated that Facebook was not interested in returning capital shareholders. He stated that the company still has many projects to take on to grow the company and that is where most of Facebook’s capital would be invested. While Facebook may have made many capital budgeting decisions, all of its capital has not been reinvested into the
…show more content…
Facebook is the ideal company as it has excelled in every area of Corporate Finance. This is the kind of company that most investors are attracted to. Facebook has certainly shown where it is able to expand, replace, modernize, and diversify its brand. For a social media company, Facebook is one of the most profitable since the beginning of the Internet. Once the company maintains its main driving force which has slowly become the relevance in the lives of human beings, there is no reason for Facebook’s brand to plummet. The company must maintain profitability, and consistency and relevance are two ways that Facebook can maintain this demand. Although they have been faced with tons of competition over the years, Facebook maintains the ability to ‘buy-out’ the competition which makes it an even better company to invest in because of its capital budgeting strategies. The more revenue a company can generate, the more value will be added to the shareholders

Related Documents

  • Decent Essays

    • Paula shared preliminary result FY17 budget. As a whole, the department ended the year over budget. Paula provided handouts and asked the leadership team to review where we ended the year and compare to what’s budgeted FY18. Paula noted that the FTE’s are over, but that it’s explainable due to the increase in volume and revenue. Paula indicated that radiology is in good shape going into FY18.…

    • 455 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Millennials Hate Debt

    • 365 Words
    • 2 Pages

    Millennials Hate Debt And Are Avoiding Credit Cards Millennials don't like debt and are lukewarm about credit cards. Sometimes you will see them post pictures on social media of a house or car they recently purchased. Facebook IQ - a division of the social media giant the scans user info specifically for marketing purposes - revealed this info recently about how American Facebook users manage their finances especially Millennials between 21 and 34 years old. They researchers found that Millennials don't accumulate debt and pay it off quickly, they use credit cards responsibly and are actually focused on saving money. Even with the dread of debt facing Millennials, they have found a way to successfully thrive in its presence.…

    • 365 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Facebook is a social networking site that has more than 2.07 billion active monthly users. The company, founded in 2004, continues to expand rapidly. Widespread use has allowed Facebook to play both a positive and negative role in the lives of users. Fueled…

    • 368 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Even though Facebook does not determine us what to do, it still takes advantage of the dilemma and try making certain decisions easier for us to…

    • 1112 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Andrews. She wrote the article “Facebook is using you.” The article explains about how Facebook has a lot of new features and things that are not needed. Lori Andrews says, “Facebook filed documents with the government that will allow it to sell shares of stock to the public. It is estimated to be worth at least $75 billion” (395).…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Social media has been virtually connecting society since its creation. It has become a significant form of communication, and a prominent success factor for many companies around the world. From newspaper advertisements, to Instagram and Facebook, social media transformed into a booming business. This created jobs and assisted companies in promoting their brand while advertising products they offer. At SolShades Sunglasses, we must develop a strong social media platform to expand our business to its full potential, and to compete with the existing market presence.…

    • 128 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    To what extent has social media influenced body image issues with young females, aged up to 25? Introduction Historically social media has not been seen as an issue. With the popularity and introduction of progressing technology social media is becoming more accessible and blamed for insecurities of young women. ‘Social networking sites have started to become one of the most frequently used online communication types in the world.…

    • 1071 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Professionalism Essay

    • 628 Words
    • 3 Pages

    Now Facebook has probably been the fastest growing social media platform since the end of the mighty era of MySpace. Facebook has allowed us as human beings to travel across cities, states,…

    • 628 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    At one point in our lives, we all experience loneliness, whether it be because we are moving out of home, town or that we simply miss having a close friend or relative to talk to. But is technology enhancing the impact of this loneliness? Constant interaction with devices has lessened the amounts of intimacy in human communication, isolating people from the real world. I believe that as humans face to face conversing is needed for us to lose this feeling of loneliness and this can only be achieved if the amount of time spent on technology is reduced.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Facebook was first launched by founder and CEO Mark Zuckerberg. They launched this site in the near 2000s. Facebook helps others to communicate with long time friends and others around the way and also help set boundaries. Facebook never had the privacy for others and also become time consuming for kids near the ages of 11-16, with it becoming very anti - social for them.…

    • 724 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    We can stay connected with our family and friends by posting images, updating our status, communicating through Facebook Messenger, and so much more. However, Facebook is actually collecting personal information from millions of users behind the scenes. Whether it is an update on what you ate for dinner or a picture of where you recently travelled - Facebook is constantly figuring out your personal tastes and all the other little details about your life. The main purpose of gathering this data is for advertising purposes; the primary method that Facebook makes money. In 2011, Facebook made an astounding $3.2 billion in revenue – with 85% of that coming from advertising.…

    • 895 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    (chapter 21). Clearly Saverin did not hold on tight enough. Moreover, in 2006 when Facebook was still the new kid on the block of the social media word, Zuckerberg declined Yahoo’s 1 billion dollars (Holahan, et al. par 1). Additionally, the following year in 2007 Zuckerberg declined Microsoft’s offer of 15 billion dollars forcing Microsoft into buying a small 1.6% stake in Facebook valued $240 million dollars (Stone, par 1).…

    • 1027 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Question 1 (Film Summary): The Social Network showcases the invention and development of Facebook. Mark Zuckerberg drunkenly starts a website (FaceMash), comparing and rating girls. He is punished with 6 months of academic probation, after crashing Harvard’s network due to FaceMash becoming so popular overnight. He is then recruited by the Winklevoss twins and their business partner, Divya Narendra, as a programmer on their site, Harvard Connection.…

    • 1435 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    History Facebook is a well-known social media platform that has worked its way into our daily lives as a source of keeping in contact with our friends, family, co-workers, and even enemies. Although it is important to point out, Facebook has not always been what it is today. The company started in 2004 and was merely a questionable social platform which Niels Brügger (2015) described as “unknown territory.” (1. Introduction). Eventually people started to switch from MySpace to Facebook as their social media source.…

    • 1241 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Like, Share, and Send! Millions of eyes runs across the screen, seeking information, entertainment, and daily gossip every second of the day. Facebook is a worldwide network that is used in today’s society. Mark Zuckerberg the founder of Facebook first launched his network, initially the membership was only for Harvard students but then later expanded to the college students in Boston. Then gradually to anyone who is older than 13 years of age.…

    • 792 Words
    • 4 Pages
    Improved Essays