Facebook Buy Whatsapp Case Study

Decent Essays
This is one of the biggest mergers and acquisitions of 2014. Facebook (FB) bought WhatsApp (WA) for $21.8 billion. Facebook has a reputation for heading and grabbing acquisitions, but no deal it did in 2014 generates as much heat and light as its purchase of WA. Facebook offered $4 billion in cash and $12 billion in stock, with the company’s founders eligible for an additional $3 billion in restricted stock. The final total came in at $21.8 billion. This acquisition First, we are going to check how each company is doing in terms of capital. Second, we are going to see how this merge will increase consumer benefits. This merger not only benefit the consumers but also purchasing WA will deliver clear business benefits for FB. FB is going to …show more content…
True, Twitter’s market value has since fallen to $23 billion from $26 billion at the time of the FB deal, but it’s too soon to call this move a failure. Mark Zuckerberg was so fascinated with WA because he was very confident that he was going to reach 1 billion users in no time. WA growth rate is faster than FB, Instagram, Skype or Gmail. WA had 450 million users at the time FB acquired WA and the 70% of its users come back every day compared to FB that has 62% of its users that come back every day. Today in 2015 FB has on average more than 1.49 billion monthly active users, 13% up year over year. WhatsApp messaging app announced more than 900 million monthly active users, up from 700 million in January 2015. The service is one of the most popular mobile apps …show more content…
The Commission found that this will not either harm the competitors. This is because after the merger, there will continue to be a sufficient number of alternative providers to Facebook for the supply of targeted advertising.

After all, these investigations of the Commission based on the above, the Commission therefore concluded that the transaction would raise no competition concerns. The European Commission has decided not to oppose the transaction and to declare it compatible with the internal market and with the European Economic Area Agreement. The agreement was signed on February 19, 2014. As a result of this transaction, FB will solely control the entity in which WA will have

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