Question One
The Facebook attribution window is by default 1 day after viewing an ad and 28 days after clicking on an ad. The attribution window can be changed to fit each client’s conversion definition:
0 days, 1 day, 7 days or 28 days after viewing ad
0 days, 1 day, 7 days or 28 days after clicking ad
It relates to Google Analytics Attribution because often time advertisers compare their reported Facebook conversions with their Facebook conversions reported by Google and more often than not, Facebook appears to be over reporting. It’s not, it is just defining the action as a conversion or the wrong page is considered a conversion. Google is only reporting direct referral conversions.
Both are effective and beneficial, Facebook just …show more content…
Question Twelve
I have incorporated Facebook advertising into cross-channel strategies including SEO and Adwords and Pinterest by working very closely with my client’s SEO and Adwords team. Having one honed marketing message and direction truly helps conversion rate across the board. It’s like reminding potential buyers wherever they go on the internet, hey we exist! Don’t forget about us!
Question Thirteen
A. Cold Adwords Prospects: Users on Google are there because they are searching for something. In speaking to cold users, you have to broad to reach them but relevant to your product with your keyword choices. I would start will a large list of keywords and hone the list based upon conversions as time progressed.
B. Warm Adwords Prospects: With Warm Adwords Prospects, they are actively looking for a product similar to yours, not you just have to show them you’re the best choice. You reel them in with your keywords and your ad copy completes the job. For example, type “online background check” in google search, Instant Checkmate’s Ad (a company I represent pops up) “Criminal Background Check- InstantCheckmate.com ” “Find Anyone’s Past in Seconds! Arrests, Tickets, Addresses & More. DUI Record Search · Public Arrest Records · Criminal Record Search · Unlimited Lookups Types: Criminal Records, Background Checks, Traffic Records” My keywords matched what they were searching for and my creative showed them all I had to
The Facebook attribution window is by default 1 day after viewing an ad and 28 days after clicking on an ad. The attribution window can be changed to fit each client’s conversion definition:
0 days, 1 day, 7 days or 28 days after viewing ad
0 days, 1 day, 7 days or 28 days after clicking ad
It relates to Google Analytics Attribution because often time advertisers compare their reported Facebook conversions with their Facebook conversions reported by Google and more often than not, Facebook appears to be over reporting. It’s not, it is just defining the action as a conversion or the wrong page is considered a conversion. Google is only reporting direct referral conversions.
Both are effective and beneficial, Facebook just …show more content…
Question Twelve
I have incorporated Facebook advertising into cross-channel strategies including SEO and Adwords and Pinterest by working very closely with my client’s SEO and Adwords team. Having one honed marketing message and direction truly helps conversion rate across the board. It’s like reminding potential buyers wherever they go on the internet, hey we exist! Don’t forget about us!
Question Thirteen
A. Cold Adwords Prospects: Users on Google are there because they are searching for something. In speaking to cold users, you have to broad to reach them but relevant to your product with your keyword choices. I would start will a large list of keywords and hone the list based upon conversions as time progressed.
B. Warm Adwords Prospects: With Warm Adwords Prospects, they are actively looking for a product similar to yours, not you just have to show them you’re the best choice. You reel them in with your keywords and your ad copy completes the job. For example, type “online background check” in google search, Instant Checkmate’s Ad (a company I represent pops up) “Criminal Background Check- InstantCheckmate.com ” “Find Anyone’s Past in Seconds! Arrests, Tickets, Addresses & More. DUI Record Search · Public Arrest Records · Criminal Record Search · Unlimited Lookups Types: Criminal Records, Background Checks, Traffic Records” My keywords matched what they were searching for and my creative showed them all I had to