The 70s became a very diverse decade.
Woman liberation and feminism were growing in power and therefore it had a huge impact on the cosmetic industry.
Furthermore brands started to steer away from the old-fashioned portrayals of woman to appeal to the new independent woman.
In the first half of the 70s the 20s became a revival. The soft and natural look remained in vogue throughout the decade, this therefore ran parallel to the colourful trends.
There were three main looks, the natural and barely there, the soft and smoky, and the bold and garish.
The most popular eye shadow colours were the blues, greens and purples. Earthy tones were also popular; this consisted of the whites, silvers and pale colours. This was applied under the brow in order to create a highlighted effect to the brows. Eye shadow finishes were known to be matte. Some women applied their eye shadow to their eye crease which created a soft depth and created more of a cat eye or almond shape. By doing this there were no hard edges or unblended lines (this is an …show more content…
The white eyeliner was then worn directly behind black or blue eyeliner on the upper lid. In this decade the mascara and lashes came in various colours which included black, brown, blue, green, lavender, turquoise and raspberry. The woman also shaped their eyebrows more to the thinner side and curved. The lipstick in the early 70s consisted of deep fruit colours. Throughout the decade the lipstick changed to the pastels, peaches and pinks. This helped create a more natural look. Red lips had also made a comeback in the 70s. Lips were not heavily lined with pencil, this just means that no lip linear lines were actually visible but were definitely worn. In the mid 70s and onwards the blusher started to become more prominent. The application started at the temples and came downward to just under the cheek bone. Blusher came in gel, powder and
Woman liberation and feminism were growing in power and therefore it had a huge impact on the cosmetic industry.
Furthermore brands started to steer away from the old-fashioned portrayals of woman to appeal to the new independent woman.
In the first half of the 70s the 20s became a revival. The soft and natural look remained in vogue throughout the decade, this therefore ran parallel to the colourful trends.
There were three main looks, the natural and barely there, the soft and smoky, and the bold and garish.
The most popular eye shadow colours were the blues, greens and purples. Earthy tones were also popular; this consisted of the whites, silvers and pale colours. This was applied under the brow in order to create a highlighted effect to the brows. Eye shadow finishes were known to be matte. Some women applied their eye shadow to their eye crease which created a soft depth and created more of a cat eye or almond shape. By doing this there were no hard edges or unblended lines (this is an …show more content…
The white eyeliner was then worn directly behind black or blue eyeliner on the upper lid. In this decade the mascara and lashes came in various colours which included black, brown, blue, green, lavender, turquoise and raspberry. The woman also shaped their eyebrows more to the thinner side and curved. The lipstick in the early 70s consisted of deep fruit colours. Throughout the decade the lipstick changed to the pastels, peaches and pinks. This helped create a more natural look. Red lips had also made a comeback in the 70s. Lips were not heavily lined with pencil, this just means that no lip linear lines were actually visible but were definitely worn. In the mid 70s and onwards the blusher started to become more prominent. The application started at the temples and came downward to just under the cheek bone. Blusher came in gel, powder and