External Environmental Analysis of Starbucks and the Coffee Industry

20339 Words Oct 7th, 2012 82 Pages
External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

External Analysis of Starbucks 2

Contents
1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010
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35 Table 7: Direct Competitors to Starbucks ............................................................................................... 35 Diagram 4: Strategic Group Map of Coffee Industry ............................................................................. 36 3.3.2. Rivals Anticipated Strategic Moves .................................................................................................. 36 3.3.3. Summary of Competitive Analysis ................................................................................................... 37 3.3.4. Key Success Factors ......................................................................................................................... 38 Diagram 5: Key Success Factors for Survival in the Coffee Industry .................................................... 39 4.0.0. Internal Analysis ............................................................................................................................... 39 4.1.0. Organizational Analysis .................................................................................................................... 40 Diagram 6: Organizational Analysis Framework Model of Starbucks ..................................................... 41 4.1.1. Corporate Mission ............................................................................................................................. 41 4.1.2. Products and Services

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