External and Internal Factors
"Management is the process of working with people and resources to accomplish organizational goals" (Bateman-Schnell, 2003, p. 14). The four functions of management are planning, organizing, leading, and controlling. Internal and external factors such as rapid change, technology, and diversity impact the four functions of management. This paper will focus on these three factors and their impact on Verizon. The successful application of the four management functions when dealing with these factors, impact the success and failures of Verizon, as well as all other organizations. Rapid change impacts the four functions of management. The atmosphere is less stressful when Verizon has the luxury of operating
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Projects already underway are often put on hold or altered in order to counteract the latest innovation by AT&T, Sprint, or Cingular. All of the organizing of budgets, resources, information, and project plans are prepared without the luxury of stress free planning. Quick decisions are made, but they are not always the correct ones: new SMEs may be needed for the project or the SMEs needed may not be available or may not exist. Project plans are created in a very short time frame that may or may not include all the tasks needed for success. Managers are challenged with motivating their teams to function well under unexpected stress and long hours. Managers often revert to micro-managing from controlling during times of rapid change. This situation can turn a well planned year into a year of chaos. A good example of this was when Verizon was faced with the internet access services. Initially, Verizon was able to sustain a reasonable profit from the sales of second lines used for residential internet access. Competition from cable companies arrived in the form of cable modems. This forced Verizon to adjust its broadband service rollout, resulting in an expedited delivery of DSL.
Technology has external and internal impact on Verizon's business operations. Internally, tools used to plan have advanced tremendously, broadening the scope of planning while allowing for