External and Internal Factors Essay

1616 Words 7 Pages
Abstract
The objective of this case study is to outline and provide a brief overview of Amazon.com's (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business. In addition, we have analyzed Amazon's strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.
Amazon's Mission and Strategic Direction
Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington
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Furthermore, they use technology to drive customer relationships. As an example, the company uses pop up daughter windows to quiz customers about Amazon. These pop up windows survey the customer about Amazon related facts and in return the customer can get up to .25 cents a day put in their account for answering questions. Building on this use of technology the company recently received patent approval and plans to add a chat function to enhance the customer experience and help consumers find products through each other.
Through its Web Services development and affiliate program it encourages web site owners and developers to create applications capable of interacting with Amazon's catalog, search engine, shopping cart and merchandising tools. In an effort to remain competitive and preempt new technology Amazon has an ongoing program to develop, update and add software and hardware including partnerships like it's recently inked deal with Google.com. This will allow them to avoid service disruptions; slow response times, poor levels of customer service, and delays in information delivery. When all is said and done, Amazon wouldn't stay ahead of the game without their ability to create and use innovative technologies.
How Amazon's Website Image Supports Its Mission
Amazon uses its proprietary technology to transform the online purchasing experience into the

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