SUMMER A 2013, SECTION 001
Class Meetings: Monday, Wednesday, Friday 9.30 – 11.50 AM, BSN 1100
Instructor: Dr. Anand Kumar
Office: BSN 3223 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620
Office Hours: Monday and Wednesday, 2:00 – 3:00 PM, or by appointment
Office Phone: (813) 974-6205
TA: Chinintorn Nakhata (Pom)
Office: BSN 3219 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620
Office Hours: …show more content…
MAR 3023 (Basic Marketing) is an undergraduate introductory course to marketing. As an introductory course, the primary objective of the course is to familiarize you with the marketing concept and to help you understand how the marketing concept influences various decisions made by managers in a firm.
Marketing management involves the coordination and control of the firm’s marketing functions in a dynamic operating environment. This course covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers.
The first objective will be to establish a conceptual foundation of marketing from the practitioner’s (or manager’s) perspective in order to learn the impact of marketing decisions on the firm and society. By the end of the course you will have a working knowledge of the topics presented along with an appreciation of the complexities of marketing practice. You will understand the meaning of various marketing terms and you will be able to identify the relevant marketing concepts that are applicable in different business situations. A