Conducting Case Research Strategies

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1.0 Introduction

According to Sekaran & Baugie (2014), research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors. In the other word, it also can be define as systematic collection, analysis and interpretation of data to answer a certain question or solve a problem. A research aim is to find the answers about something that is “unsure of” (Chua, 2012). To conduct the good research, research strategy is very important. Research strategy can be define as a plan of action that gives direction and enabling researcher to conduct research systematically rather than haphazardly (UNC Asheville, 2013). There are several strategies can be used to conduct proper research include case research,
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(2002). Case research not only enriches the theory but also the researcher themselves. Case research can be defined as the research strategy that suited to capture knowledge of practitioners and developing theories from it (Benbasat et al., 1987).

The purpose on conducting case research is not to produce theories for others to test (Kitokivi & Choi, 2014). Theories produced in case research can certainly be subjected to further testing, but as an extension of the earlier case research and definitely not as its validation. It is one of many empirical approaches that aim to develop understanding of “real world” events (McCutcheon & Meredith, 1993).

Conducted a case research has its own strength. Meredith (1998) stated three strengths of case research put forward by Bebensat et al. (1987). These strengths give the advantages and clear picture for that researcher who is planning to make case research as their strategy for their research. There are:

1. The phenomenon can be studied in its setting and meaningful. The relevant theory will be generated from the understanding gained through the observing actual practice.

2. The case method allows the question of what, why and how to be answered with a relatively full understanding of the nature and complexity of the complete
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Case study also may focus on an individual, a group on individual or an entire of community. The data come largely from direct observation, participant observation, documentation, interviews, historical data, physical artifacts and archival records (Yin,1994; Chua, 2012; Rowley, 2002).

Main purposes of case study are:

1. Exploring an unknown issue (Exploratory Case Study)

In order to explore an unknown issue, the researcher will collect the data from a small group of subjects before the actual research is conducted. The researcher will explore certain characteristics of the subjects and determine if further study is required.

2. Explaining an event that had occurred (Explaining Case Study)

This is used to help the researcher to explain the cause and effect of a phenomenon that has already happened. The researcher aim to explain the phenomenon based on an available theory or to test the validity of a particular theory. To explain the theory, the researcher need to collect the data from different types of information to describe and makes the reader understand about the theory or the

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