This exploratory essay will analyze Barack Obama's 2008 poster hope, as it speaks to its significance as a cultural text. The poster is highlighting Obama in a seventy-five percent profile, centering strongly into the separation, while wearing a suit. The cultural text is delineated in an extremely basic shading plan, the overwhelming colors are red, white, and blue the shades of the American flag. Therefore, this essay will focus on the image utilizing semiotic analysis to consider how this iconic image turned into the notable signifier for Obama's campaign and why it turned into a cultural text.
During the 2008 campaign, this writer can still remember how excited he felt, it was quite riveting, to say the least. …show more content…
The ensuing paraphrase will support this claim. Craven maintains that the situation became intriguing with several incidents highlighting the image and involving the artist, which had linked the National Portrait Gallery in Washington, DC to street graffiti in working-class barrios all around the US, as well as to mass-media publications like Time and Rolling Stone (Craven 644). This could not be further from the truth, as this writer can recall during that time period one could not help but notice the posters hanging from people windows, at bus stops, among other examples. This also speaks to how cultural text/forms travel. In Caroline Levine's article Forms: Whole, Rhythm, Hierarchy, Network she maintains "First, a range of recent literary theorist, including Wai-Chee Dimock, Frances Ferguson, and Franco Moretti, have noted that certain literary forms-epics, free from discourse, rhythm, plot-can survive across cultures and time periods, sometimes enduring through vast distances of time and space" (4-5). As the evidence suggests Obama's Hope has transcended through time as an emblematic poster, serving as a beacon of light to some and to others perhaps illustrating guidance and support for the underrepresented communities of