Explicit Attitudes On The Other Hand Essay

1306 Words May 23rd, 2016 null Page
Explicit attitudes, on the other hand, are attitudes that are made by individuals consciously and therefore expressible. Whether or not attitudes are expressed also depends on social norms and individual’s attitude towards an object to react (Ewoldsen et al., 2014). Ewoldsen et al. (2014) argues that attitude and norms are only likely to influence behavior when the attitude and suggestive norms are activated when the decision is being made. Attitude and suggestive norms does (do) not play a role in (the) decision to engage in behavior when they are not activated. The central assumption of this model is that norms and attitudes always automatically accessed when in situations in need of decision-making (Ewolsen et al, 2014). Making this model not applicable in situations when people forget. Fazio also does not specify in what situation would implicit or explicit attitudes be activated. In addition, a gap in this model like most attitude models that it is unable to take into account demographic factors to form attitude. For Argan oil, subjects’ unconscious or conscious comparison with the attitude object and their prior experience with something similar may affect their overall attitude (Ewolsen et al, 2014). The MODE model has contributed in the overall attitude-behavior relationship studies, which includes impulsive behavior and impression formation (Sherman, Gawronski and Trope, n.d.). The MODE model discusses how individuals associate memories and beliefs depending on the…

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