Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations

861 Words Sep 25th, 2013 4 Pages
(M1) Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations
Points of view of Mark and Spencer stakeholders:
Customers
They would usually want Mark and Spencer to produce high-quality, value-for-money products. Customers often identify with the brands they buy. They like to see improvements that give them better value for money. Customers would want aims and objectives that are focused on satisfying their needs as customers. Mark and Spencer do have a number of objectives associated with customer satisfaction, which customers seek to influence.

Employee
They would want to earn high wages and keep their jobs. Employee is more of an internal stakeholder.
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Owners
British Red Cross owners are mainly interested into help the needy, so it’s not really concern to earn profits by this. However, some charity organisation would want to earn profits, which they could help promote advertisement. This would allow more people, to donate through their contact.
Government
They would want charities to help build more available spaces for British Red Cross, so more people can join in. This could help people to help gain more experience, which they can use it in other workforces. This would help give an advantage for those who want to be in any work places and help pay the government’s taxes.

Suppliers
Suppliers can be the customers, as they are allowed to donate their clothing and food. Also, with the donated money, they can use it to pay for aids and shelter for the unfortunates. They would want the organisation to do well, as this could bring more sales for their supplies.
Local and national communities
They would want to help the charities, to ensure that the money is going where the given to the most needy. They would want the business to do well, as their jobs may be available to them. Also,

http://www.s-cool.co.uk/a-level/business-studies/business-objectives-and-strategy/revise-it/stakeholders

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