Expatriate Failure Case Study

Improved Essays
(1) Expatriate Failure in International Assignments:

In spite of the fact that the Coca cola Company is the largest soft drink manufacturer in the world and they are entitled with well-planned staffing approaches, the company still suffers from the risk of expatriate failure. (slideshare.net)

Coca cola use expatriates due to various reasons such as to get foreign experience for business operations, to enhance their business skills, to fill positions as well as to use the ability to control business operations as per headquarters’ willingness. As stated by the HR department of Coca cola, the main problems faced by the expats during their assignments can be identified as below.

• Technical competence
• Lack of local acceptance
• Adoptability
…show more content…
Some of the expatriates are less sensitive and lack of cognitive skills where they would not be able to adjust with the new environment. That will eventually lead to the expatriate premature return. Another main issue that most of the expatriates of Coca cola encounter regarding adoptability is the inability of the family members to adopt to the new environment. Moreover, family concern is the main reason of premature expatriate return of Coca cola. At Coca cola, the spouse of the expatriate is not interviewed during the selection process by which eventually the expatriate failure is caused by the incapability of the spouse to adjust. Furthermore, some expatriates face problems in the host country while carrying out the assignment such as cultural shock, high level of stress as well as issues related with the host country’s rules and regulations. The expatriates fail in the assignment due to these various factors occurs in host country. …show more content…
Redeployment is the practice of moving people within the organization and from units where there are surplus employees to the divisions where there is shortage. And when it comes to the company Coca-Cola, they decided to hire new managers and senior officers, which is employee deployment during their reformation and used employee redeployment in order to certify the new 10,000 employees fetched from merger were being used efficiently and

Related Documents

  • Improved Essays

    Wesfarmers Annual Report

    • 1648 Words
    • 7 Pages

    Journal of International Business Studies 26 (3): 555. http://search.proquest.com.dbgw.lis.curtin.edu.au/docview/197155496?accountid=10382. Rankin, Michaela. Patricia Anne Stanton. Kimberly Ferlauto.…

    • 1648 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    Econ310 Unit 1 Case Study

    • 848 Words
    • 4 Pages

    ECON310-1603B-08 Instructor: Janet Hunter Unit 1- Macro and Microeconomic Concepts in a Global Context Amanda Kranning August 17, 2016 Part 1 With the development of a 5-year strategic growth plan for our growing company specialized in the production of semiconductors for the use of many technological equipment, many concerns arose to the factors that would come into play. We explored the following questions and have concluded the following: • How would international expansion affect your business? When entering into globalization, it is important to take in the variances that may arise in different cultures. The company would need to be aware of the logistic regulations, legalities, fluctuations in exchange rates, understanding market preferences,…

    • 848 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Est1 Task 4

    • 652 Words
    • 3 Pages

    Task 4.1 The main reasons for employees leaving the organization, one of the common reasons for cessation is salary. Once employees are not satisfied with the salary they don’t mind shifting job frequently, this will lead to non-productivity. Another common reason is cultural factor. Generally in organization with multicultural workers, employees might not be able to get along with the other staff due to cultural and traditional diverse.…

    • 652 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    For many veterans it is difficult to adjust to life once leaving active duty. Life outside the military can be a shock to the system. Often the question most asked is “What do I do now?” Luckily the government provides options for veterans to help them get started in a civilian life. Programs including vocational rehabilitation are available to help with employment goals.…

    • 1427 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Of the three cases presented this week, Westjet Corporation has the highest potential to meet their objective because of the relationships that they have built within the company. A business has the potential to succeed when management recognizes the he impact that their employees have on the success and the employees recognize that their success is built from the success of the business. One of the ways they demonstrated that they recognized the impact that each individual had on the success of the company was that they changed the language; “for example, the call center was dubbed the “Super Sales Centre”; accounting was referred to as “Beanland”; executives were called “Big Shots”; passengers were “Guests”; employees were “People”; and policies…

    • 576 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Ted Dorman Essay

    • 890 Words
    • 4 Pages

    Ted Dorman and his family moved to Mexico for management opportunity. He was greeted by Manuel Mata, his plant assistant manager. Manuel and Ted would be working together, but the lack of communications and cultural understanding would cause very a difficult working relationship. This case analysis will explore those issues of that working relationship.…

    • 890 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Native businesses had to think of tactics to compete with their foreign competition, a realization had been brought that exporting jobs became a more lucrative idea for business owners. American workers require longer wages, satisfactory conditions, and have a limited number of hours to work. Foreign workers can put in more time for less pay and don’t require the same safe conditions in the workplace to continue their shifts. What America’s workers saw was a mass migration of once stationed industries and companies to countries where they could have cheaper and more efficient workers, the most notable was Puerto Rico. Thousands of American workers lost their jobs in waves, layoffs had become more frequent.…

    • 420 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    One characteristic that reflects cultural values is popular sayings. The sayings may or may not have literacy because they simply translate the values orally to everybody. Popular sayings are used to condense timeless lessons to help recall phrases that are of importance. Experiences are not quite remembered, but with the help of dichos, experiencing the same things are likely in other times and other places which will leave people with messages to guide them. Reviewing the Mexican dichos will probably perceive a selection of some of that culture’s significant values.…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In doing so, employees might have higher effort, commitment and willingness to support the change. Moreover, the communication must be convincing. Take the management of downsizing as an example, corporations’ redundancy selection decisions generally base on criteria related to business needs, efficiency and performance. Hence, Perez should explain to all…

    • 1079 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Knights Apparel Case Study

    • 1328 Words
    • 6 Pages

    The Survival of Knights Apparel When Knights Apparel made the decision to reopen a company that is based overseas in another country to assist in their production, the challenges began. Bozich wanted to eliminate unjust treatment that many individuals who work in factories overseas endure. It is crucial to communicate clearly, what the changes will entail along with addressing any dilemmas that may develop during the transition. This modification does not just affect the employees; it affects the company as a whole.…

    • 1328 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    As organisations go global in their nature of work and their human resource portfolio, diversity is the key thing they are looking for. Diversity in an organisation, though with excellent benefits, can pose some serious challenges. Hence Diversity Management is one of the hottest topics of modern organisational behaviour studies. Diversity Management is a process through which we create a positive work environment by understanding and valuing each other’s differences and beliefs. Disney’s “Remember the Titans” takes oneto the chaotic period in American history and it is based on the true story of Herman Boone and his team.…

    • 1278 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    The case study of the Expatriate Management at AstraZeneca organization appears to have many topics the organization has done well to include how to treat these types of employees when their work requirements take them to another country for an uncertain amount of time. There are always possible lessons learned that may not be so much for the organization but rather the employee and their quality of life when they become an expatriate. The requirements for this task may be difficult but the organization can help with what is required along the way from the very beginning to the end of the assignment. The article does not talk about family relations which could be something done better. Management of an expatriate can be a crucial task…

    • 1469 Words
    • 6 Pages
    Decent Essays
  • Superior Essays

    2. The Uppsala model of Coca – Cola Company in China: China has been viewed as a potential market for many multinational companies in the world, including Coca – Cola, as its enormous population and highly growth rate of real GDP. To access this market, Coca – Cola utilized three different modes of entry throughout its expansion into China, which is over three stage of operation after 1979. From 1979 to 1984, the entry mode of Coca – Cola was a franchise, which was low-risk entry based on the Uppsala theory of internationalization. The bottling plants’ proprietary belonged to China’s state-owned enterprises.…

    • 1178 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    In the first few months, students experience many culture shocks, but eventually, students get used to it. However, we do feel different and uncomfortable living in different countries. Sometimes students are discriminated because of our races and ethnic groups. The aspect is, we tend to be with people who have the same culture or similar which substantially undermines the purpose of studying abroad. If international students have some problems or questions, students often ask people who can speak the same language or share similar feelings and customs.…

    • 797 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    As there are advantages to using expatriates, as well as some weaknesses. The first weakness is not familiar with the culture and language of the target market. Expatriates sent overseas are often not prepared for the experience. They are less introduced in ways that countries receiving them and sometimes cannot meet the challenges created by the cultural gap. Inability to adapt to the local culture sometimes leads to failure of expatriate managers or cultural conflict or bad image "foreign".…

    • 2569 Words
    • 11 Pages
    Great Essays